Anchor Distributors forms partnership with
New Kensington, PA — Anchor Distributors is pleased to announce its agreement with Nashville-based Provident Distribution to provide distribution and fulfillment services for one of the world’s foremost media companies.
From its roots in 1997, Provident Distribution has become home to top Christian music labels, including Reunion, Essential, Beach Street, Essential Worship, Cedarmont Kids, Fair Trade Services, StowTown, and New Haven Records. Its home entertainment companies include Provident Films, INSP/Imagicomm, and Family Life.
“The decision to move our physical distribution out of house was difficult. However, we feel confident that going with a well-established distributor will afford Provident the time to focus on creating and curating best-in-class, faith-based music and home entertainment. Anchor allows us to do what we do best and, at the same time, increase the reach of our music and films,” stated Jimmy Wheeler, Provident’s Vice President of Sales and Distribution.
Karen Fulton, Anchor’s Director of Operations, said this partnership makes strategic sense for both organizations. “Our two companies share many of the same accounts and partnering together will eliminate much duplication of effort for both Provident and its retailers,” she said. “This will enable stores to source Provident products from the same distributor where they purchase their other products.”
With headquarters just east of Pittsburgh, Anchor Distributors is part of Whitaker Corporation, which also includes Whitaker House, Whitaker House Español, Smart Kidz Books, and Word Alive—our Canadian distribution division. A Christian, family-run business established in 1976, Whitaker is dedicated to proclaiming the gospel to the lost and flooding the world with life-changing media of eternal value.
Work is already underway to move products from Provident’s current facility in Nashville to Anchor’s warehouse in New Kensington, Pennsylvania. The target date for the implementation of this new partnership is April 1, 2019.