Contact: Melanie Strouss
Tel. (805) 543-2644 x596

(March 16, 2012) – On March 1, the Parable Group launched a digital marketing solution specifically designed to benefit all independent Christian retailers.

Parable enhanced SnapRetail’s email and social media marketing tool, TrafficBuilder, with new content that includes thousands of Christian product images, faith-based email templates and pre-designed emails featuring Christian products.

Parable President, Steve Potratz, says, “If you’ve already heard of SnapRetail you know that their expertise in digital marketing is unparalleled. And it’s even better for stores in our industry now with these added Christian images, templates and ready-to-send emails. It’s a simple solution that makes sending emails to Christian customers easier than other email options.”

Participating stores have access to large amounts of product data and over 60,000 images from the Christian Books & More® product database, saving them the time it takes to find and upload their own images and enabling them to create professional-looking emails from their backroom. Stores can simultaneously post emails to their social media, Facebook and Twitter, as well.

“We’ve found a simple digital marketing solution that boosts sales and increases traffic and we’re offering it to any store that wants it. It’s the best e-marketing solution we’ve found and that’s why we’re opening this up to all Christian retail stores without requiring them to change marketing groups,” says Potratz.

Upon sending his first email, one storeowner said of TrafficBuilder, “I’m not a technology guy, but this is impressive and easy to use.”

Forty-five independent Christian stores across four marketing groups, Parable, Munce, Covenant and Logos, are currently using SnapRetail’s TrafficBuilder.

# # #

The Parable Group, Inc. is a leading retail services provider specializing in print and digital marketing for independent Christian stores. For over 25 years Parable has continued to help independent stores buy, promote and sell products using data, technology and marketing expertise in the Christian market. For more information, contact Melanie Strouss ( or visit The Parable Group is based in San Luis Obispo, CA.