Contact: Melanie Strouss
Tel. (805) 543-2644 x596

(January 13, 2012) – Today at CBA’s Next 2012 event in Atlanta, The Parable Group, Inc. announced a strategic partnership with SnapRetail to offer unique, innovative and simple digital marketing solutions to all independent CBA retailers.        

The ink has just dried on the agreement between Parable and SnapRetail. The joining of these two forces provides new and easy-to-use digital marketing services to any Christian retailer.

Interested in helping its members adapt and thrive in the changing retail landscape, CBA introduced SnapRetail to the industry at last year’s International Christian Retail Show in Atlanta. SnapRetail enables stores to more effectively buy, market, and sell in our competitive retail market.

“Independent Christian Retailers need an easy, cost-effective way to connect with their customers in new ways. Our joint effort with SnapRetail will provide outstanding digital marketing and social networking solutions to any store in our industry. I’m so excited to be partnering with this incredible organization to provide the very best services to retailers no matter what their marketing group affiliation is,” says Steve Potratz, President of Parable.

Starting early this year, Parable will provide the Christian market with SnapRetail’s technology solutions. And with this license comes enhanced capabilities and benefits to retailers. Not only will retailers receive world-class email, social media and buying solutions, they will have additional access to professionally-designed Christian-focused email templates, the Christian product images database and access to more Christian gift vendors including P. Graham Dunn and DaySpring.

“Parable is a very innovative and significant leader in providing marketing services to Christian retailers,” says Ted Teele, CEO of SnapRetail. “They are an ideal partner to take our solution to this important market and we look forward to working with them to help independent Christian stores grow sales.”

The official launch will take place on March 1 and is available to any independent Christian retail store, even if they are already part of a marketing group.

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The Parable Group, Inc. is a leading retail services provider specializing in print and digital marketing for independent Christian stores. For over 25 years Parable has continued to help independent stores buy, promote and sell products using data, technology and marketing expertise in the Christian market. For more information, contact Melanie Strouss ( or visit The Parable Group is based in San Luis Obispo, CA.

SnapRetail provides the only integrated marketing and sales solution that drives increased sales and store traffic for local retailers. Retailers can buy leading gift and home décor brands, promote through email, Facebook and Twitter, and sell daily offers all from one easy, affordable web-based system. Recognized by Entrepreneur Magazine as one of America’s 100 Brilliant Companies, SnapRetail makes it a snap for small businesses to compete with larger retailers and remain vital members of their communities. More information is available on and at