CONTACT: Mark Kuyper, ECPA President/CEO
480-966-3998 ext. 210

December 15, 2011—Phoenix, Arizona— The Evangelical Christian Publishers Association (ECPA) announce the three winning book covers for the 2011 ECPA | dp Book Cover Award. These annual awards, co-sponsored by Dickinson Press, recognize the industry’s most effective book designs of the year; those whose design elements most accurately reflect the title’s targeted consumer group.

Winners in three categories were announced at a live webinar on December 14 by judging director Rick Hamm (Marshall Marketing) who explained the award process, and provided analysis of the finalist and winning covers based on criteria set by RISC consumer research* relating consumer profiles and buying behavior to book design. Each book cover (front and back) was scored on its title/subtitle, theme, imagery, font style/treatment, color, along with the overall design and its pertinence to the book’s intended consumer profile.


Best Cover from a Small-Sized Publisher (1-100 titles annually)

Produced by Faith

Author: DeVon Frankliin
Designer: Drew Fitzgerald
Consumer profile: Inclusives
Comments from judges: “This striking and interesting cover uses the image of life as a film, relating to its theme of success in the workplace without losing self or faith. This appeals directly to the “Inclusives” target audience, who favor community, but also change and progress.”


Best Cover from a Mid-Sized Publisher (101-250 titles annually):

Six Ways to Keep the "Little" in Your Girl

Author: Dannah Gresh
Designer: Koechel Peterson & Associates
Consumer profile: Loyalists
Comments from judges: “Traditional and nurturing mother-daughter relationship beautifully depicted to appeal to Loyalists, who favor community, stability, and traditional values. Art and text on the back cover also supported and strengthened this entry.”


Best Cover from a Large Publisher (251+ titles published annually):

Folks, This Ain’t Normal

Author: Joel Salatin
Publisher: FAITHWORDS, Division of Hachette Book Group USA
Designer: Jody Waldrup
Consumer profile: Inclusives
Comments from judges: “Inclusives are forward-thinking individuals, who care about the environment and ‘think globally, act locally.’” This cover matched very well with this consumer group; the rooster and large egg is a progressive, creative treatment, denoting care for health and the environment.”

Hamm observed that two of the main disconnects he sees in book design is a mismatch between title and content; and to not graphically appeal to a particular consumer “personality.” This year’s finalists and winners did an excellent job matching title to content, and directly appealing to a consumer profile in all design areas. Hamm further noted that the scoring this year was extremely close between finalists and winners.

ECPA President/CEO Mark Kuyper adds, “The success of this program, reinforced by ongoing consumer research and annual webinar training, is evidenced in the improved quality, more focused, beautiful and creative cover designs we continue to receive in this program each year. ECPA congratulates this year’s winners for being the best examples of effective cover designs.”

To view the finalist and winning covers, along with book/cover descriptions, visit

* The ECPA | dp Book Cover Award program is founded on the latest research conducted by the Research Institute for Social Change monitoring the impact of cover design on buying decisions. For more information on this research or the award program, visit the ECPA website.

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The Evangelical Christian Publishers Association (ECPA) is an international non-profit trade organization, comprised of over 150 member companies worldwide, representing a combined revenue of nearly $2 billion. Since 1974, ECPA has strengthened Christian publishing by building Networking, Information, and Advocacy opportunities within the industry and across multiple channels so that our members can more effectively produce and deliver transformational Christian content. For more information about ECPA, visit or contact 480-966-3998 or