New York, NY (November 8, 2011) — E-book sales can be expected to continue growing as readers show increased loyalty to and satisfaction with the digital format, according to Book Industry Study Group’s (BISG) closely watched Consumer Attitudes Toward E-Book Reading survey. Results of the final installment in Volume Two of the survey show that nearly 50% of print book consumer who have also acquired an e-book in the past 18 months would wait up to three months for the e-version of a book from a favorite author, rather than immediately read it in print. A year ago, only 38% said they would wait this long.
“The e-book market is developing very fast, with consumer attitudes and behaviors changing over the course of months, rather than years,” said Angela Bole, BISG’s Deputy Executive Director. “This ongoing BISG baseline study of consumer behavior toward e-books and e-book reading devices is absolutely essential to every stakeholder in the book industry who wants to stay ahead of the trends.”
Results from the final survey in Volume Two show:
Since November 2009, the Consumer Attitudes Toward E-Book Reading surveys have been tracking the habits and preferences of print book consumers who say they have acquired an e-book or a dedicated e-reading device within 18 months prior to each survey fielding. Volume Two of the survey cycle is supported by Champion Sponsor Direct Brands. Other sponsors include Baker & Taylor, Barnes & Noble.com, Harlequin, HarperCollins Publishers, Levy Home Entertainment, Pearson and Publishing Technology.
Data for the Consumer Attitudes Toward E-Book Reading survey series is derived from a nationally representative panel of book consumers (men, women and teens). Each month a new group of 6,000 respondents complete surveys about their book purchasing behavior as part of PubTrack Consumer, a service of Bowker. Out of nearly 65,000 possible panelists drawn from the last 18 months, respondents are qualified for the BISG e-book survey by indicating they had either purchased a “digital book or e-book” or owned a dedicated e-reader device (such as Kindle, Nook, or Sony Reader). For the final survey in Volume Two, this process yielded a survey sample of 750 e-book consumers.
“As e-books become the primary reading format for many consumers in the coming months and years, it will be essential for the publishing community to understand consumers’ individual preferences and desires in order to connect with them," said Kelly Gallagher, Vice President of Publishing Services at Bowker.
Volume Three, launching this month and covering e-book consumer behaviors from November 2011 through September 2012, will continue to provide quarterly trending of this ever-evolving market. Volume Three again teams BISG with Bowker’s PubTrack Consumer, a service of Bowker. In addition to quarterly PDF Summary Reports, Volume Three will be published as a dynamic online report via Real-Time Reporting: a unique web-based tool set displaying the raw data derived from responses—drillable, sortable and with on-demand accessibility.
“Having innovative tools like Real-Time Reporting that can answer these questions at a detailed level are essential to connecting with digital consumers today,” said Mr. Gallagher.
Findings from all survey fieldings in Volume Two are available for sale both as PDF Summary Reports and as a complete data compendium, accessible online. A substantial discount is available for BISG members. The final report in Volume Two can be pre-ordered today for shipment via email during the week of November 21, 2011.
For more information, or to order Consumer Attitudes Toward E-Book Reading, visit www.bisg.org/publications/product.php?p=19&c=437.
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About the Book Industry Study Group, Inc.
Learn more about BISG at www.bisg.org.
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