Contact: Jana Muntsinger, MMPR, 281.251.0480 or

Nashville, TN—Thomas Nelson announces the creation of the company’s first enhanced e-book, which is scheduled to release on Aug. 25. This landmark e-book by New York Times best-selling author and pastor Max Lucado features the full digital content of his most recent bestseller, Max on Life: Answers and Insights to Your Most Important Questions (Thomas Nelson, April 2011) in addition to audio and video elements.

“We knew Max Lucado would be the perfect author to launch our first enhanced e-book,” says David Moberg, Sr. Vice President and Group Publisher, Thomas Nelson. “Max’s popularity and accessibility are unparalleled, and his fans will appreciate this opportunity to explore his insights via a dynamic, interactive version of Max on Life.”

“We are excited to deliver Max on Life as an enhanced ebook to our readers,” says Eric Shanfelt, Sr. Vice President of eMedia for Thomas Nelson. “Max’s masterful use of the written word combined with original audio and video content from Max, truly provides an enhanced experience beyond what either could achieve alone. This is our first foray into enhanced ebooks, but it is only the beginning. Thomas Nelson will continue to push the boundaries of what can be achieved in ebooks, enhanced ebooks and apps.”

The enhanced e-book features all editorial content from the trade book, Max on Life, as well as a personal video introduction from Lucado for each of seven core sections: hope, hurt, help, him/her, home, haves/have-nots and hereafter. Sprinkled throughout the book are embedded one-minute audio segments from Lucado.

"What an exciting way to read a book!” says Lucado. “The reader is a finger tap away from audio and video! I am so excited to see Max on Life released in this enhanced version."

The enhanced e-book will be released in the Apple iBooks Store and Barnes and Noble Nook Store on Aug. 25 with an Amazon Kindle Store version following.

Written with candor, humor and a pastor’s heart, Max on Life reads like an advice column from one of the most respected and admired voices in inspirational writing. Lucado’s answers draw from the wisdom and experience of more than 30 years of preaching and are graced with his trademark conversational writing style and practical application. More than 60 percent of Max on Life content is never-before published material from Lucado’s sermons, emails, letters and conversations. Says Lucado: “People just have questions in life. I never tried to position myself as one who has all of the answers, but I know the One who does.”

Publishers Weekly (3/14/11) said about Max on Life: “Max’s many fans will snap up this book; those looking for answers will search its pages as well.” Max on Life has also been featured on Fox & Friends, “The Huckabee Show”, The Rick and Bubba Show, KLOVE and many other media outlets.

Products in the Max on Life line include the hardcover book, the enhanced e-book, standard e-book and the recently-released Max on Life DVD-Based Small Group Kit (Thomas Nelson, $39.99).

With a publishing career spanning 25 years, Max Lucado has more than 100 million products in print, of that 80 million products are books. Many of his titles have been on national bestsellers lists like The New York Times, USA Today, Publishers Weekly and ECPA. Lucado has been featured on many national media outlets including The TODAY Show, Good Morning America, Huckabee and Fox & Friends in the last year. Max and his wife Denalyn live in San Antonio, Texas, where he is Minister of Preaching at Oak Hills Church.

Thomas Nelson is a leading provider of Bibles, products, and live events emphasizing Christian, inspirational and family value themes. For more information, visit its website

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August 2011

Max on Life: Answers and Inspiration for Today’s Questions
By Max Lucado

Enhanced e-book available NOW from Thomas Nelson or

Enhanced E-Book:
ISBN: 978-0-8499-4953-1 Religion/Christian Life/General
272 pages $27.99

Trade Book:
ISBN: 978-0-8499-4812-1 Religion/Christian Life/General
6.12” x 9.25” 272 pages $24.99 Jacketed Hardcover

DVD-Based Small Group Experience
ISBN: 978-1-4185-4753-0 Religion/Christian Life/Personal Growth
6.12” x 9.25” 60 minutes $39.99 DVD and Tradepaper



For review copies, interviews, reprint permission: Jana Muntsinger, MMPR, 281.251.0480 or