Times are changing in the marketing space, and it’s essential to stay ahead of the curve. Christian marketing trends in 2023 and 2024 are way different than past years. Fortunately, we have all the details to help you capitalize on new strategies and adjust old ones to make your marketing dollars go further. By combining HubSpot Blog’s Marketing Strategy Survey analytics with our vast knowledge of the Faith and Family audience, we’ve discovered how trends are changing and ways to expand your reach to the online Christian community.
7 Christian Marketing Trends for 2023 and 2024
As you plan for the second half of 2023 and the beginning of 2024, here are seven Christian marketing trends to implement.
1. Christian Influencer Marketing
89% of marketers who use influencer marketing will continue to do so or increase their budget in 2023. And 17% of marketers plan to invest in influencer marketing for the first time. At FrontGate Media, we are one step ahead of the game when it comes to this marketing trend. Our established and successful Christian Influencer Group makes influencer marketing to the Christian audience easy by pairing you with the best of the best faith-based influencers on social media. Whether you’ve used influencer marketing before or want to try it this year, now is the time to hop on this marketing trend for 2023 and 2024.
More on this Christian marketing trend for 2023 and 2024:
- How to Secure Christian Influencer Partnerships
- 5 Influencer Marketing Trends That Benefit Christian Marketers
- 6 Benefits of Christian Influencer Marketing
2. Short-form Video Content
1 in 5 marketers will use short-form video content in 2023. Thanks to TikTok, Instagram Reels, and YouTube Shorts, there are many ways to hop on this marketing trend, especially for those in the Christian space. While long-form video content is useful for book trailers, product highlights, and “About” videos, we’re seeing short-form content steal the spotlight when it comes to testimonials, behind-the-scenes content, and authentic brand promotions. FrontGate Moving Pictures’ video content expert is none other than Steph Carse, a 4-time Emmy® winning producer, director, and writer known for his work with causes and ministries, music videos, book trailers, and more. Our team can help you stay on-trend by producing high-quality, engaging short-form content for social media, YouTube, and your website.
More on this Christian marketing trend for 2023 and 2024:
3. Social Media as a Customer Service Tool
Back in the day, social media used to be a fun platform to share photos with family and friends. Now, it’s an essential marketing strategy for businesses and ministries. Over 25% of marketers use social media as a customer service tool, setting up automated messages in the DMs to engage potential customers instantly. If you want to reach young adult Christians, you’ll want to hop on this Christian marketing trend in 2023 and 2024 because 20% of Gen Z-ers and nearly 25% of Millennials have reached out to a brand on social media for customer service purposes in the past three months.
More on this Christian marketing trend for 2023 and 2024:
4. Search Engine Optimization (SEO)
As the demand for SEO strategies grows, so does the range of optimization opportunities available. Now effective SEO requires more than just simple posts that answer search queries. Brands are relying on SEO experts to provide search insights reports and multimedia optimization services for maximum impact. At FrontGate Media, we hoped on this marketing trend by updating our entire website for SEO. You can view our new website and reach out to us if you’re ready to optimize your site to increase organic traffic in 2023 and 2024.
More on this Christian marketing trend for 2023 and 2024:
5. Native Ads
23% of marketers planned to use native ads for the first time in 2023, and we expect to see this number increase in 2024. At FrontGate Media, we’ve been using this marketing strategy to promote Christian brands, ministries, and organizations for years. The reason native advertising works so well is that the ads “blend in” with the site they’re promoted on rather than disrupting the viewer’s experience. If you want your native ad on websites like Christian Post, The Washington Times, NewReleaseToday, Prophecy News Watch, Israel365, and more, we can help. Learn more about our Christian advertising solutions today!
More on this Christian marketing trend for 2023 and 2024:
- Marketing Tip: Where to Advertise?
- Marketing Tip: Essential Elements of a Digital Ad
- Marketing Tip: How to Design Your Ad
6. Long-form Case Studies
Long-form case studies are a powerful tool in driving leads and enhancing brand credibility. These detailed studies provide prospects with an exclusive insight into how individuals or companies have benefitted from a particular product, service, or strategy. Although many marketers in B2C industries do not utilize case studies, those who have implemented them find them highly effective.
Because of this, the use of case studies in content marketing is on the rise, with 37% of marketers planning to incorporate them into their marketing strategy for the first time this year. At FrontGate Media, we are extremely familiar with writing case studies–because we do it for our large Christian marketing and advertising campaigns. You can read our case studies and reach out to us if you want our help implementing this Christian marketing trend in 2023 and 2024.
More on this Christian marketing trend for 2023 and 2024:
7. 3-5 Social Media Platforms
Keeping up with all the marketing trends can be challenging, even more so when you try to have a strong presence on every social media platform. Fortunately, most marketers find they only need to use 3-5 social media platforms in 2023.
Based on how marketers utilize social media for brand promotion, the five most popular social media platforms are:
- Facebook: 64%
- Instagram: 58%
- YouTube: 57%
- Twitter: 43%
- TikTok: 42%
At FrontGate Media, we encourage you to diversify your social marketing efforts with platforms designed to reach the Faith and Family audience, like Gab. Gab is a Conservative and Christian social media platform that prioritizes free speech, meaning you won’t get censored for promoting faith-based content (unlike Meta’s Facebook & Instagram advertising).
More on this Christian marketing trend for 2023 and 2024:
- Best Facebook Alternative for Christian Advertising
- Using YouTube Marketing and Advertising for Christian Channels
- The Top Social Media Outlets Ranked
Stay On-Trend with Christian Marketing and Advertising Help from FrontGate Media
Staying current with Christian marketing trends can be challenging for any faith-based business or organization. However, with the help of FrontGate Media’s marketing and advertising services, you can effectively reach your desired audience, create impactful campaigns, and achieve your goals. Our team of experts provides tailored solutions to meet your unique needs and ensure your message is delivered to the right audience at the right time. Whether it’s social media management, email marketing, or influencer partnerships, FrontGate Media is a one-stop shop for all your Christian marketing and advertising needs. Contact us today to learn more about how we can connect you to the Faith and Family audience!
Powerful. Thanks for this information. Really insightful and helpful.
Dr. Sheldon D. Newton.
Author.
Thanks Dr. Sheldon! Love that you are finding this useful. 🙂