Todd Starowitz
Mavis Sanders

Carol Stream, IL Former Dallas Cowboys running back Emmitt Smith, the National Football League’s all-time leading rusher and 2010 NFL Hall of Fame inductee, will be releasing a new book, Game On: Find Your Purpose—Pursue Your Dream, with Illinois-based Tyndale House Publishers. Scheduled to release in September 2011, it will outline the principles that helped the Dancing with the Stars champion and successful real estate investor become a winner on and off the field. The book will feature a multi-city book tour and a comprehensive marketing campaign.

“Again and again, Emmitt Smith has proven he is a champion—from being the all-time leading rusher for the Cowboys, a Pro Football Hall of Fame inductee, a Dancing with the Stars champion, and a successful real estate entrepreneur,” said Jon Farrar, Acquisitions Director. “When I first met Emmitt, I sensed what makes him great is what’s in his heart—his inner vision, his generous spirit, and much more. We all need a strong dose of what Emmitt Smith has in order to become what we were meant to be. I can’t wait for the public to see the behind-the-scenes Emmitt in his book Game On. It inspired me—and I know it will inspire millions more to make their dreams a reality.”

In Game On: Find Your Purpose—Pursue Your Dream, Emmitt Smith shares his unique message of fulfillment that readers can apply to their own lives. Smith, one of the best-known sports figures in America, will inspire readers to move forward in their lives, connect with God, and explore the life purpose God has for each of them.

Tyndale House Publishers has had great success with sports-related titles in recent years. Just last year, New Orleans Saints quarterback Drew Brees’s memoir, Coming Back Stronger, reached No. 1 on the Wall Street Journal Best Sellers List and No. 3 on the New York Times Best Sellers List. It has sold more than 200,000 copies.

Tony Dungy’s memoir, Quiet Strength: The Principles, Practices, and Priorities of a Winning Life, rocketed to the top spot on the New York Times Best Sellers List in August 2007 and, more importantly, impacted countless lives. With more than one million copies sold, Quiet Strength is one of the bestselling sports-related titles in history. His second book, Uncommon: Finding Your Path to Significance, reached No. 2 on the New York Times Best Sellers List in February 2009 and has sold more than 300,000 copies, while his third book, The Mentor Leader, also reached No. 2 on the New York Times list in 2011.

In 2008, Don’t Bet Against Me!, the memoir of Deanna Favre, wife of NFL great Brett Favre, spent ten consecutive weeks on either the New York Times hardcover nonfiction primary list (top 15) or expanded list (top 35). It is now in its eighth printing. Tyndale released The Winners Manual: For the Game of Life by Ohio State University football coach Jim Tressel in July 2008, and the book spent eight consecutive weeks on the Times’s “Advice, How-To, and Miscellaneous” list (either primary or expanded), reaching as high as No. 3.

In 2009, Super Bowl–winning coach and NASCAR team owner Joe Gibbs’s book Game Plan for Life reached as high as No. 3 on the Times’s “Advice, How-To” list in August. First Things First: The Rules of Being a Warner, by Kurt and Brenda Warner, reached No. 10 on the Times’s hardcover nonfiction list in July.

Tyndale House Publishers was founded in 1962 by Dr. Kenneth N. Taylor as a means of publishing The Living Bible. It is now one of the premier publishing houses in the industry. Tyndale products include numerous New York Times bestsellers, including the popular Left Behind series. Tyndale also publishes the Holy Bible, New Living Translation, and many other resources for church and family. Tyndale House Publishers is located in Carol Stream, Illinois, a western suburb of Chicago.