Contact: Woodley Auguste
Lake Mary, Florida March 18, 2011—Among Charisma Media recent achievements, the most significant one has been Casa Creación’s Spanish Book Group growth in 2010. Besides changes in the publishing industry during the last three years, Casa Creación ended the year with more than 15% sales growth, thus becoming the fastest-growing area in the company.
Because of this growth and the desire to lead the company toward even greater growth, Charisma Media promoted three of their employees. Lydia Morales, who recently celebrated a decade with the company—was promoted from director to executive director. Morales manages all Spanish books for the U.S. and international Hispanic market for Casa Creación, Publicaciones Casa and Vida Cristiana magazine, which recently started a partnership with the National Hispanic Christian Leadership Conference.
On the other hand, Julio Vientós became the new sales manager. Vientós manages international bookstores and distributors, national Hispanic bookstores and oversees Casa Creación’s marketing. Before June 2008, he was Medical Card System’s west area sales manager, in his native country of Puerto Rico. The two years he has been working for Casa Creación, Vientós has brought new business and expanded new national and international territories.
“I am very excited about this new stage in my life in which Casa Creación allows me to grow and be a part of this vision. I am thankful to God and the family of Casa Creación for believing in me and above all for the privilege of being a part of the leading publishing company in inspirational resources that challenge us to fulfill God’s purpose. They are resources that transform lives.”
Antonio “Tony” Rivera was promoted from project coordinator to managing editor of Vida Cristiana magazine. The printed version of the magazine will relaunch in May during Expolit; it will have a 35,000 initial circulation.
For more information about Vida Cristiana’s relaunch visit: http://www.strangmail.com/sendstudio /display.php?M=765331&C=df12d4768a803391349332c07e907eac&S=12405&L=207&N=8318.
Rivera remarked: “I have a high expectation of what we will be able to accomplish with this partnership between Vida Cristiana and the National Hispanic Christian Leadership Conference. I feel very honored, and I am thankful to God for trusting us to deliver His message to the Hispanic world. I believe we are in the midst of something big among God’s people and I am please to be a part of it”.
Morales added: “Casa Creación is getting closer to a new phase of expansion and growth in many areas that previously we could not enter because we were a young publisher. But now we have matured, and I believe God has been positioning us to be a leading publisher of inspirational resources. For us is a privilege to serve this great calling.”
Regarding the promotions, Morales said: “We are very pleased and honored to have people like Julio and Tony as part of the Casa Creación team. Julio has been known to earn the respect and admiration of industry clients and colleagues for his transparency and enthusiasm to represent our products with a high sense of professionalism. Tony is very adaptable and able to handle higher responsibilities. So in the new stage of Vida Cristiana he is the person in charge of working all aspects of magazine.”
Casa Creación is a Charisma Media (formerly know as Strang Communications) company, whose headquarters are located in Lake Mary, Florida. Charisma Media is also the publisher of Charisma House, Siloam, FrontLine, Realms, Creation House and Publicaciones Casa books as well as of digital and printed magazines Charisma, Christian Retailing, Ministry Today and Vida Cristiana. Since founded in 1975, Charisma Media has been the leading publisher in the sales of charismatic and inspirational products both domestically and internationally.
For more information, visit: www.casacreacion.com.