Nashville, TN When LifeWay Christian Resources began offering free use of their Holman Christian Standard Bible (HCSB) through the YouVersion Bible app in November, they witnessed a record jump in new users.

The growing demand for digital, offline use of the HCSB – on an iPad or Android device, for example – called for a long-term solution. As a result of their November experiment, LifeWay recently announced that free offline access to the HCSB Bible via mobile device is no longer a limited time offer.  Thanks to their new partnership with YouVersion, the leading Bible reader application, the HCSB is permanently available digitally and offline.  And the best part?  It’s still free.

The announcement is a part of LifeWay’s comprehensive HCSB Bible digital campaign, aimed at meeting the needs of our increasingly mobile lifestyles.  Today, users outside of coverage can still have access to a downloaded HCSB Bible anytime, anywhere — online or not.

YouVersion has revolutionized the way the Bible is read and engaged, reporting more than 14 million devices that have installed their Bible app. In addition to reading text, users can share verses with their social networks, bookmark their favorite passages, and more.

Last December alone, users added YouVersion to a staggering 2.1 million, with 1.7 million new devices expected in January.  The Bible app allows users to access multiple translations of the Bible, via iPhone, iPad, or Android device.

“We are excited to see the HCSB become more accessible and available to more and more people,” says Digital Executive Editor Paul Mikos. “We would like to thank YouVersion for their partnership in making God’s Word easier to access in all parts of the world.”

Learn how to access the HCSB on various mobile devices here.

ABOUT LIFEWAY CHRISTIAN RESOURCES – LifeWay, an entity of the Southern Baptist Convention, is one of the world’s largest providers of Christian products and services, including Bibles, church literature, books, music, audio and video recordings, church supplies, and Internet services through LifeWay.com. Established in Nashville, Tenn., in 1891, the company owns and operates more than 160 LifeWay Christian Stores throughout the United States, as well as two of the largest Christian conference centers in the country. LifeWay has sold more than 6 million HCSB Bibles since the Holman Christian Standard Bible (HCSB) translation first launched in 2004.

ABOUT YOUVERSION (http://youversion.com) — A free online and mobile Bible, YouVersion has been downloaded by millions of users from more than 200 countries. In airports, subways, coffee shops, carpool lines, and countless points between, individuals have spent billions of minutes reading the Bible on nearly every mobile phone platform.

Babs Chandrasoma
PR by the Book
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