Jana Muntsinger, MMPR,

281.251.0480 or

Friday, September 24, 2010, Nashville, TN – Author and Pastor Max Lucado’s latest book, Outlive Your Life: You Were Made to Make a Difference (Thomas Nelson, Sept. 14, 2010), debuts on The New York Times bestseller list at #14 on the Advice, How to and Miscellaneous List for the week of Oct. 3, 2010.

Lucado finished a week of launch publicity with interviews on “CNN American Morning” (Sept. 18) and “Fox & Friends” (Sept. 19) as well national radio programs such as “The Dave Ramsey Show” and “The Rick and Bubba Show” (both Sept. 13).  Lucado and Outlive Your Life have also been featured the entire month of September on the nationally-syndicated Christian radio program KLOVE’s “Mornings with Eric & Kim Show.” 

Outlive Your Life is the fifth Lucado title to hit The New York Times best-seller list; past books include Traveling Light (2001), It’s Not About Me (2004), 3:16—The Numbers of Hope (2007) and Fearless (2009.)

Coinciding with the release of Outlive Your Life, Thomas Nelson announced Lucado has 100 million products in print since his first book was published 25 years ago. Lucado’s writings have been published in a wide variety of formats including trade books, gift books, children’s books, study Bibles, devotionals, commentaries, animated children’s videos, calendars, greeting cards, teaching curriculum and licensed gift products.

Lucado starts the 20-city “Make A Difference Tour 2010” on Sept. 30 in Youngstown, Ohio with some of the top names in the Christian music industry—GRAMMY® award-winning recording artists TobyMac, Michael W. Smith and Third Day. The tour is sponsored by World Vision and AEG and will hit arenas throughout October.  More tour information can be found at

Max Lucado and his wife Denalyn live in San Antonio, Texas, where he is the Minister of Preaching at Oak Hills Church. More on Max Lucado can be found at

Thomas Nelson is a leading provider of Bibles, products and live events emphasizing Christian, inspirational and family value themes.  For more information, visit its website,