Contact: Melanie Strouss

Tel. (805) 543-2644 x596


(September 10, 2010) – The Parable Group, Inc. continues to celebrate their 25th anniversary by announcing an expansion of services with a new division called Parable Agency, a strategic digital marketing agency created to connect life-changing products and services to faith-based consumers online.

This is the biggest development to come from Parable since the launch of the Parable Franchise in 2005. The development of Parable Agency is a result of The Parable Group’s objective to become more strategic and relevant in the digital marketing arena while continuing to promote life-changing products and services directly to targeted consumers.

Steve Potratz, President of The Parable Group, says, “To compete in today’s market we must be digitally relevant. With the development of Parable Agency we now have the ability to serve our stores and our vendors in this amazing marketplace.”

Parable Agency is a comprehensive agency with the ability and expertise to provide creative advertising and digital marketing solutions for suppliers of faith-based and family-friendly products. It is designed specifically to increase both brand visibility and online sales through partnerships with online clients.

Parable Agency’s first client is Catholic Online (, the largest and most comprehensive news portal for Catholics worldwide. Catholic Online covers international, national and local news, arts and entertainment, finance, family and Catholic Church news every day. 

“We are so blessed to have this exclusive relationship representing Catholic Online. This opens the door to promote Christ-centered, relevant products to this vast market,” says Potratz.

In addition, Parable Agency has plans to represent many more clients in the near future, which will expand the opportunities to serve vendors and in turn, change lives for Christ.


Parable Agency is a digital media marketing agency that connects life-changing products and services directly to faith-based consumers through online channels. For more information contact Melanie Strouss. Parable Agency is a division of The Parable Group, Inc. and is based in San Luis Obispo, Calif.