Photos and interviews available upon request.
Colorado Springs, CO—After an extensive search, David C Cook is pleased to announce a principal member of its outstanding marketing team. Ginia Hairston will join David C Cook on September 8 as senior director of marketing for books and multimedia. An executive with sixteen years in the book publishing industry, she will provide strategic leadership to the marketing team in several key areas including branding, promotion, global product marketing, and publicity.
Hairston holds a Bachelor of Arts in English and a Bachelor of Arts in business with a focus on marketing from Converse College in Spartanburg, South Carolina. She brings significant leadership capabilities, having previously served as vice-president of marketing for trade books with Zondervan as well as vice-president of marketing and publicity at WaterBrook Multnomah Publishing.
An experienced marketing professional and problem solver, Hairston has a proven track record and a marketing and publicity portfolio that includes placing more than 75 books on the Christian Bestseller List and seven books on the New York Times Bestseller List. In addition, Hairston brings international strategic experience to her already extensive qualifications, having most recently served with Children’s HopeChest as program services director. She has also been an integral part of two corporate mergers and has subsequently rebuilt large marketing teams. She is well recognized for her leadership, her problem solving capabilities, a strong work ethic, and highly regarded integrity.
“Ginia’s proven strength in marketing and leadership, combined with her strategic product management skills, understanding of the dramatically changing publishing landscape, and relationship capital, make Ginia a great fit for David C Cook,” states Ryan Dunham, senior vice president of sales and marketing at David C Cook. “This is an important time for David C Cook in many ways,” says Dunham. “The addition of Ginia to our marketing team, along with the exciting fall line-up of releases, will expand our reach and strengthen our global strategy to serve local churches all over the world.”
Since 1875, David C Cook continues to be a leading nonprofit global resource provider serving the Church with life transforming materials. Headquartered in Colorado Springs, Co, with offices in Elgin, Illinois, Paris, Ontario, Canada and Eastbourne, UK, David C Cook resources are published in over 150 languages, distributed in more than 80 countries, and sold worldwide. The Kingsway music division produces over 30% of the top 500 praise and worship songs sung around the world. For more information visit www.davidccook.com.