Atlanta, GA – July 15, 2010: Recent research1 revealed that visiting an author website is the leading way that readers choose to support their favorite authors. In addition, book shoppers who frequent author websites bought 38% more books, from a wider range of retailers, than those who didn’t visit author websites. Therefore, an author site that generates high traffic and keeps readers returning has a direct impact on increasing book sales. The problem is that most authors don’t have the kind of website that achieves this desired goal.
WildFire Marketing, (www.StartaWildFire.com) a consulting firm that helps authors and publishers boost book sales, announces a new standard in author websites with the launch of www.LysaTerKeurst.com. “Like many authors, Lysa’s website was holding her back, instead of growing her platform,” says Rob Eagar, president of WildFire Marketing. “Most web designers and publishers don’t fully understand the specific components that an author website needs to help increase book sales. We serve our clients by working with their webmaster to integrate proven elements that generate repeat traffic, spread word-of-mouth, and turn visitors into buyers.”
“WildFire Marketing made a huge difference,” says Lysa TerKeurst. “My new website contains incredible promotional features that I didn’t have before, such as an organized fan club, video Q&A section, professional speaking sample, free resources that engage readers, and word-of-mouth tools built-in to various pages. In the first 30 days alone, I’ve had over 25,000 unique visitors, 50,000 total visits, and more than 147,000 page views! This is a 200% increase over the same period last year. In addition, my new fan club program filled up faster than expected, and 29 people used my word-of-mouth system to tell friends. Even better, I landed new speaking engagements as a direct result of my redesigned site, and my latest book has maintained an Amazon sales ranking near 5,000. WildFire Marketing turned my author website into a marketing dream that helps me spread my message and increase book sales.”
WildFire Marketing helps authors and publishers sell more books through innovative marketing strategies. Rob Eagar, president of WildFire, has trained over 200 authors at all levels from beginners to bestsellers. He also consults with numerous publishers, including Zondervan (Harper/Collins), Howard Books (Simon & Schuster), and Harvest House Publishers. For more information, visit: www.StartaWildFire.com
Lysa TerKeurst is the award-winning author of 13 books and a popular speaker who addresses more than 75,000 people a year at major women’s events, including the nationwide Extraordinary Women conference tour. She has appeared on major television and radio programs, including Oprah, Good Morning America, The 700 Club, and Focus on the Family. Lysa also oversees a daily email newsletter that reaches more than 350,000 women around the world. For more information, visit: www.LysaTerKeurst.com