(Nashville, Tenn.) Thomas Nelson Bibles has announced plans to debut core Bible products under the Classic Series brand with new packaging starting in August 2010. The Classic Series Bibles consist of trusted New King James Version (NKJV™) and King James Version (KJV) translation text Bibles that are perfect for any church or home library. In the line customers will find favorites in four common categories: Gift, Reference, UltraSlim™, and Compact. Aside from a new branded line look, the Classic Series packaging offers all the key information to educate a customer about a particular Bible. In the event a sales associate isn’t available to assist or a customer prefers to self-shop, the packaging also clearly walks through a Bible’s features helping them find the right one to fit their needs.  

“Purchasing a Bible is a very personal experience. With so many options available, we know that selecting the perfect Bible can be challenging and not every retailer can offer a true Bible selling floor environment. Guided by our consumer research, Thomas Nelson Bibles has developed the Classic Series packaging to help walk a customer through the key factors involved in selecting a Bible,” notes Carla Ballerini—Vice President of Marketing for Thomas Nelson’s Bible Group.  

When it comes to shelf placement, the Classic Series line offers a classy appearance that makes shelves look crisp and clean. Whether face-out or spine-out consumers can access a sampling of the cover’s appearance and easily identifiable key features and benefits. Each Bible’s packaging color showcases the product category, and also clearly identifies one of five main consumer felt needs (Travel/Portability, Fashion, Easy Readability, Value, and Study) further assisting customers in their selection process and clerks in their re-shelving.  

Outside of features, the Classic Series also offers a variety of price ranges, to help customers find the right Bible at the price that fits their need.  Using a retailer-oriented Good / Better / Best packaging strategy, the Classic Series gives stores multiple price/quality options with a consistent branded look across all offerings.

Packaging includes:

• Clamshell for Genuine Leather, Deluxe Leathersoft and Deluxe Bonded Leather

• Top-Load Slipcase for Leathersoft, Bonded Leather and LeatherFlex

• Partial book jacket for Hardcover

• O-wrap for value LeatherFlex  

“Using feedback from focus groups and consumer surveys, combined with production research, we are able to offer a wealth of information at the shelf level while continuing to provide consumer-friendly pricing,” adds Ballerini. “We’ve even included ‘touchability’ of the binding through a spine window.”  

Thomas Nelson, Inc. is a leading provider of Bibles, products, and live events emphasizing Christian, inspirational and family value themes. For more information on the company and its titles, please visit http://www.thomasnelson.com or http://www.thomasnelsonbibles.com.