(Nashville, Tenn.) Thomas Nelson, Inc.’s Bible Group is entering into a long-term partnership with Christian humanitarian organization World Vision with a goal to generate a total financial contribution of more than $100,000 through March 2012 to help eradicate global and domestic poverty. World Vision will multiply Thomas Nelson’s contributions through grants and donated goods, resulting in over $200,000 to impact child health across the globe. This partnership will be supported with a charitable sales promotion in Spring of 2011 and marks the first of many initiatives planned as a part of Thomas Nelson Bibles’ new God’s Word in Action campaign to encourage believers to actively seek out ways to influence the world for Christ.
“In today’s economy every penny counts, but we feel strongly that this is an important commitment. We’re in a business of developing life-changing products, and it’s only fitting that we are actively involved in other life-changing initiatives,” says Thomas Nelson’s Senior Vice President & Bible Group Publisher Gary Davidson. In the past, Thomas Nelson has corporately supported World Vision’s efforts, so they are a natural choice for the launch of our God’s Word in Action campaign.”
According to World Vision, each day more than 24,000 children die from preventable causes. Program contributions from the Thomas Nelson Bibles-World Vision partnership will target the fundamentals of child health, including clean water and nutritious food on both an international and domestic level.
“God’s Word in Action is an extraordinary initiative that demonstrates Thomas Nelson’s heart for children and commitment to the poor,” says Marcia Kuszmaul, World Vision’s Director of Retail Partnerships. “Bringing together the community of Christians and retail partners will provide lifesaving care and development for thousands of needy children and families around the world.”
World Vision is a Christian relief and development organization dedicated to helping children and their communities worldwide reach their full potential by tackling the causes of poverty. They serve the world’s poor—regardless of a person’s religion, race, ethnicity, or gender. For more information, please visit http://www.worldvision.org.
Thomas Nelson, Inc. is a leading provider of Bibles, products, and live events emphasizing Christian, inspirational and family value themes. For more information on the company and its titles, please visit http://www.thomasnelson.com or http://www.thomasnelsonbibles.com.
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