Did you hear that email marketing is dead? We didn’t either. In fact, 29% of marketers rate email marketing as the most effective marketing channel over Social Media, Pay-Per-Click ads, SEO, and Affiliate Marketing.
With an estimated 4.6 billion email users in 2025, now is the time to capitalize on Direct Email Marketing and create campaigns that share your product, service, cause, or project with the Faith and Family audience.
Read on to learn the benefits of Direct Email and tips for successfully using Email Marketing campaigns to engage the Christian audience.
3 Benefits of Direct Email Campaigns
Email Marketing is a great way to connect and build relationships with your target audience. The more the Christian audience knows you, likes you, and trusts you, the more likely they are to purchase your product, donate to your cause, or use your service. Discover the many benefits of Direct Email Marketing.
1. Direct Email Marketing Results in a Significant ROI
If you’re looking for the best way to utilize your marketing dollars, consider Direct Email Marketing. The average ROI (return on investment) for Direct Email is $42 for every $1 spent or 4200%, which is significantly higher than other marketing methods.
2. Direct Email Marketing Enables You to Personalize Content
Personalization in any marketing campaign is essential, and Email Marketing is no different. Fortunately, with email, it is easy to create personalized content for your audience by segmenting your lists to ensure the right people get the right message at the right time. Studies have shown that emails with personalized subject lines generate 50% more opens. When your email content is personalized and relevant to your target audience, your open rate, click-through rate, and ROI increase.
3. Direct Email Marketing is Easily Tracked, Managed, and Scaled
Email Marketing provides you with the information you need to see what’s working and what’s not when it comes to engaging your audience via email. By tracking your open rates and click-through rates, you can determine how to best communicate with your audience to increase engagement. Emails already convert 40% better than specific social media platforms, and you can improve your numbers even more by managing your campaigns effectively.
At FrontGate Media, we offer Direct Email Marketing services to help you develop an email strategy that works for your specific audience. We assist you in creating, tracking, and managing your campaigns, from conceptualization to design and copy to segmentation and more.
3 Tips for Positive Email Marketing Results
The most effective forms of marketing give your audience what they want. The latest statistics show that 49% of consumers say they want personalized direct email communications from brands they’re interested in. Discover our best Email Marketing tips to create success as you reach out to the active Christian audience.
1. Email the Right People
As best as you are able, define the best target audiences for you. You’ll only experience the benefits of Direct Email Marketing when you email the right people with information, opportunities, and products they’re already or likely to be interested in. It’s rare to find lists that reach only the “best” target people, so make sure the lists you are emailing have as many of the “best” people and as few of the “least-likely” people as possible. How do you find these people? One way is to utilize FrontGate Media’s Direct Email lists that reach over 20 million Christian subscribers, including consumers, proven donors, and church leaders. You can learn more about Direct Email campaign opportunities with FrontGate here.
2. Personalize Your Email Content
You already know that consumers want personalized content. Email provides a unique opportunity to segment and target specific audiences based on their interests. Make sure to keep this in mind as you craft your email copy and especially as you craft the single most important part of your email: the subject line. Even a slight change in a greeting can make someone feel like you wrote the email specifically for them or with their interests in mind.
3. Include a CTA
Every email you send needs at least one call to action (CTA). A call to action tells the reader the next step to take to engage with your content further. Email ads should have ONLY ONE CTA, though that CTA may be listed more than once in the email. Email newsletters or other communications may have several different CTAs. For those lengthy emails with more than one direct message, make sure your multiple CTAs are clear so readers can choose how they want to connect.
Make it easy for readers to take action. For example, if you’re promoting your new Christian book via email, include a link to pre-order or purchase a copy. If you’re asking for donations, have a prominent, bold “Donate Now” button. Try to make the first CTA visible immediately in the top section of the email. Direct Email Marketing produces results when you make it easy for your audience to take your desired action and deliver those results.
Connect with Your Audience via Direct Email Marketing
Do you want to start using Direct Email Marketing to promote your brand? We can help! Not only do we have multiple industry-specific email lists reaching consumers, donors, and/or church leaders that you can use to reach an already engaged audience, but we help you write personalized, direct email and landing page content as well. Contact us today to discuss how we can help you send Direct Email Marketing campaigns your audience will love to receive and open.