Newburyport, MA, May 3, 2010—Firebrand Technologies today announced that Daniel Lee has joined the company as Content Chief and head of Firebrand’s new Content Services group. Lee is the former Director of Digital Content Development at Harvard University Press, and prior to that was the Digital Publishing Manager at Yale University Press. Dan is well known in the university press community as an innovator in the digital publishing landscape.

Fran Toolan, Firebrand’s Chief Igniter, commented, "Bringing Dan on board marks our commitment to integrating both content and metadata throughout the publishing workflow and out into the digital supply chain. Firebrand is uniquely positioned to help publishers develop digital workflows and Dan will bring strong leadership as we build this new suite of services."

Firebrand also announces a partnership with industry-acknowledged expert Joshua Tallent at eBook Architects to provide conversion services. Tallent reflected, "We are proud to be working hand-in-hand with Firebrand to provide high-quality eBook conversions. Firebrand’s passion for metadata is a perfect fit with our passion for eBooks."

Firebrand has been in ‘pilot’ mode with several publishers for the past six months to gain a thorough understanding of the needs of the digital supply chain. At BEA, the company plans to unveil prototypes of several new services expected to be formally launched at its Community Conference in late September.

"Our aim is to be agnostic if publishers are already working with Digital Asset Management tools or Digital Asset Distributors," commented Lee. "But we will have our own suite of services available for those who are interested in an integrated end-to-end solution to create, manage and distribute their digital content."

About Firebrand Technologies
Firebrand Technologies ( provides steadfast leadership and seamless information flow throughout the publishing process. Firebrand’s Title Management Solutions track titles from pre-acquisition through post-production; our Eloquence Metadata Solutions are the fastest, most accurate and cost-effective way to implement ONIX. NetGalley delivers digital galleys to professional readers; our Ecommerce Solutions help deliver direct-to-consumer sales and landing pages.

Firebrand Contact Information
Susan Ruszala