Social media platforms are a great place to reach and engage your Christian target audience. To effectively use social media in 2022, choose the best platform for you and stay up to date with social media trends to ensure you’re utilizing the platform to its fullest potential. It’s better to do one or two platforms with excellence than to do more and just be ok at them. Read on for social media tips to keep up with the trends.
In 2022, lead gen will be the priority to build your following, then creating an excellent content strategy that will build relationships and lead people to take action through post boosting will be of primary importance. Advertising and marketing through the social platforms will continue their evolution to be more relational than transactional.
Types of Social Media Platforms and How to Use Them
There are many popular social media platforms you can use to reach the faith-based target audience with your message and mission. Here are the top seven options and how to best utilize each of them.
With 2.89 billion monthly active users worldwide, Facebook is the largest social media platform and attracts users of all ages, with the largest demographic group including men and women between 18 and 44.
The days of Facebook driving a lot of organic traffic to your posts are over. It’s become 100% necessary to use Facebook’s advertising options to reach your target audiences.
Though it has a reputation for censorship and discrimination in Christian circles, the good news is that the Facebook ad system is still among the best options in advertising and promotion. One of the best ways to use Facebook to expand your reach in 2022 is to serve targeted Facebook advertisements.
In 2022, lead gen will be the priority to build your following, then content development to build relationship and leading people to take action will be keywill be of primary importance and boosting Much more relational than transactional Because Facebook enables you to segment your audience and target people with interests similar to your ministry, organization, or brand, you can engage precisely who you want online.
Instagram has 1 billion monthly active users worldwide, with over 32% falling in the 25-35 age range. In the past, Instagram used to be primarily a social-sharing site. Now, companies and organizations are using Instagram to promote their brands because 81% of Instagram users use it to research brands, products, and services.
To effectively use Instagram to expand your reach, it’s important to create content congruent with the users’ expectations. That means keeping up with the latest Instagram trends, such as Reels and carousel graphics, which are seeing the highest reach and engagement at the moment.
Hashtags are essential on IG. To research tags, use your posting service’s hashtag option or Best-hastags.com.
Owned by Facebook, Instagram is very integrated with Facebook for advertising options.
It is also the primary platform of choice for Influencers who can drive their followers to you. See more about Christian Influencers below.
Pinterest’s 454 million monthly active users worldwide use the platform as a social search engine. Some of the most popular topics searched on Pinterest are Food and Drink, Men’s and Women’s Fashion, Education, DIY, Gardening, Home Decor, Weddings and Events, and Travel. If your mission is related to these categories, creating and publishing inspirational, educational, and helpful content will do well on Pinterest. The platform is working hard to expand its advertising and promotion options even more, so watch for new features and offers in 2022.
Twitter has 322.4 million monthly active users worldwide. Some of the best content to share on Twitter includes questions to engage your community, the latest trends and news relevant to your mission, blog content with a direct link, and inspirational, educational, and humorous content that you can share in 280 characters. Twitter is also excellent for use at live events.
With nearly 775 million monthly active users worldwide, LinkedIn is a valuable resource for brands, organizations, and ministries looking to connect with others in a professional environment. Because LinkedIn is a professional networking social media platform, the best content is educational or discussion-oriented instead of entertaining. Here’s where you want to engage other industry professionals.
Video-Sharing Social Sites
The video-sharing sites used to be in a different category but are now lumped in with the other Social platforms. In fact, the other platforms have been rapidly expanding their video capabilities. Video sharing will only continue to grow in importance as videos deeply expand the communication connection between you and your audience.
YouTube attracts 2.1 billion monthly active users worldwide, making it the second-largest social media platform. As video content becomes more and more popular for consuming information, now is a great time to start creating videos.
For example, if you are a donation-based organization hoping to increase your donor count, video is far more suited to evoke an emotional response than a meme with text. Create a video of someone telling a story of how your organization helped them and changed their life. Hearing from someone who benefitted from the donations you’re hoping to receive is powerful and pulls on the heartstrings.
Other types of videos that do well on YouTube include educational videos that teach a skill, behind-the-scenes videos that show how your ministry or organization operates day-to-day, and original short films.
As of 2020, TikTok had 65.9 million monthly active users in the U.S., but the app has been installed on over 2.5 billion devices worldwide. TikTok is known for its short-form entertainment videos. And although the content tends to be less formal than other social media platforms, businesses, organizations, and nonprofits can use TikTok to reach a younger audience.
The best way to expand your reach on TikTok is to produce funny, entertaining content that shows the personality and people behind your brand. Other types of videos that do well on TikTik include quick tutorials, social challenges, and artistic videos.
Social Media Trends and Tips for 2022
Regardless of which social media platforms you use to reach and engage your audience, here are five tips to help you keep up with the trends.
1. Focus on Building a Community
Social media platforms offer a unique opportunity to connect with people across the country and around the world. While it can be tempting to use social media to serve your organization, ministry, or nonprofit, it’s important to remember that the best way to expand your reach is to create content that benefits others. Just as you wouldn’t show up to a conference or networking event and only talk about yourself, make sure the engagement goes both ways on socials.
2. Publish Personal, Less Polished Content
There is a considerable shift away from perfectly polished content on social media. Instead, users want to see the people behind the organization or brand. So, hop on this social media trend and don’t be afraid to get personal. Whether that’s sharing a behind-the-scenes video on your Instagram Stories or creating a funny TikTok video, there are many ways to show up and show yourself. For example, you can do a weekly team member highlight and share fun facts and inspiring information about the people who work hard to bring your mission to life.
3. Utilize Social Influencers
Social influencers are a social media trend that isn’t going anywhere soon. Influencers can drive their followers to any brand, cause, product, or service they work with. The most challenging part of working with influencers is creating the partnership. At FrontGate Media, we’ve done the hard part for you. We have a large, engaged group of Christian social media influencers who are excited and ready to help you promote your latest product or cause. Read case studies and learn all about the benefits of using our Christian Influencer Group here.
4. Create Short-Form Video Content
Short-form video is trending on nearly every social media platform, so now is the time to diversify your content and get creative with video. The best part is your video content doesn’t need to be perfectly polished. You don’t need to produce Superbowl quality commercials to create an Instagram Reel that reaches and engages your audience. Of course, there is a time and place for professional video content, such as your website Homepage video or a book trailer for your latest project, or YouTube management. However, when diving into short-form videos on socials, practice makes perfect. Go for it with what you have available to you.
5. Take Advantage of Multiple Platform Features
Let’s use Instagram as an example. The most common way to share content is by posting a picture or video on your feed. However, that isn’t the only way to reach and engage your audience. You can also use Stories, IGTV, Instagram Live, Reels, Hashtags, Ads, Shopping Tags, and Direct Messaging. While you don’t need to use every single feature, it is crucial to keep up with the social media trends. Don’t be afraid to step out of your comfort zone and try something new!
Hop on the Social Media Trends of 2022 with the Help of FrontGate Media
Social media platforms enable you to reach and engage your target audience and grow in new, exciting ways. At FrontGate Social–the social marketing division of FrontGate Media–we create social content and advertising campaigns for faith-based organizations to accomplish their goals, whether awareness, engagement, sales, or donations. If you want help expanding your reach on social media, contact us today to learn more about our social marketing services.