Contact: Andrea Stock
March 23, 2010

INDIAN ROCKS BEACH, Fla.—Bob Munce, owner of the Munce Group, announced today that
Kirk Blank has been named company President.

“Kirk has been with the company ten years and has consistently done an outstanding
job,” Munce said. “I appreciate Kirk’s dedication to Christ, his work ethic, his leadership skills
and his family life.”

As the appointed President of the Munce Group, Blank’s responsibilities will entail
overseeing activities within the Munce Group, MTL Media (More to Life) and the Munce
Group’s highly successful tradeshows—CPE (Christian Product Expo).

Mr. Munce will continue to perform corporate financial and strategic duties on the Munce
Group’s Board. “I plan to remain involved in the industry and to attend industry events as usual,”
Munce said. “I’m not retiring. I want to keep this company moving forward and relevant. That’s
why I want younger but mature leadership running the Munce Group."

Blank began his career in the Christian product industry 21 years ago after graduating
from California University of Pennsylvania. For 11 years, Blank advanced into various
leadership positions at Family Christian Stores, including Store Operations, Advertising &
Marketing, and Merchandising. Blank joined the Munce Group in 2000 as Vice President of
Marketing and has since excelled as Chief Operations Officer for the past six years.

"I am so grateful for my time in this industry and for those who have invested their lives
in my career and personal life,” Blank said. “I can’t imagine working in any other line of duty—
retail must be part of my DNA. It is a great privilege to serve this industry, especially the
independent Christian retailers who consistently live each day ministering to their customers and
community with products and services that have eternal value.

“I am also grateful to the Munce family who has given me this opportunity. Bob Munce
has had a significant impact on my life as a boss, mentor and friend. There is remarkable
potential for independent Christian retailers and Christian product suppliers. I look forward to
continuing our mission and vision at the Munce Group in this new role."


The Munce Group was founded in October 1991 and currently serves over 560 member
retailers in 49 states and Canada. The mission of the Munce Group is to provide member retailers
with the highest quality Christian materials and services to equip independent Christian retailers
for the work of their ministry and business. Munce Group also owns and operates MTL Media,
Inc. that produces, an online Christian lifestyle magazine for women.
The Munce Group’s Christian Product Expo (CPE) is the only industry tradeshow that is free to
attend and provides a generous reimbursement program. Visit for updates.
For more information on the Munce Group, visit or call 1-800-868-4388.