|Written by Eric Tiansay
|Friday, 02 August 2013 12:00 AM EDT
The Evangelical Christian Publishers Association’s (ECPA) has announced the speakers for its Publishing University (PUBu) marketing track. The educational and networking gathering for those who work in Christian publishing will be held Oct. 21-22 at Wheaton College in Wheaton, Ill.
"I am thrilled to put together a dynamic marketing program for PUBu and anticipate synergy, dialogue and compelling information shared among Christian publishing’s marketing professionals," said Chad Cannon, PUBu’s marketing community manager and senior director of marketing for Nelson Books.
Speakers include Tim Schraeder, founder and social media strategist of SomeCo; Ryan Frederick, principal and creative director of EMG.co; Joel Widmer, owner and digital marketing strategist of Fluxe Digital Marketing; Jeff Crosby, associate publisher and director of sales and marketing for InterVarsity Press; and Tom Dean, senior director of marketing for Zondervan.
Like 2012’s event, PUBu13 will not have an overall theme, but its "four communities" will again focus on marketing, editorial, rights and licensing, and production and design.
Besides marketing, PUBu13 will also feature additional sessions in editorial and production and design. Winners of the ECPA Top Shelf Awards, previously called the ECPA/Dickinson Press Book Cover Award program, are also scheduled to be announced at the event.
Visit www.ECPAPUBu.org for more information.