Contact: Sally Ross
Tel. (805) 543-2644 x590 Email:

(May 6, 2013) – Covenant Group and The Parable Group have announced business exchanges in the areas of online sales of church supplies, data warehousing services and email marketing.

These business exchanges are the latest in a series of cooperative alliances between the two groups, dating back to 2011 with a joint e-book sales solution. The collaboration between the two companies reflects ongoing efforts to leverage the strengths and focus of each group for the overall benefit of their respective partner stores.

Beginning in late spring, Covenant Group will become The Parable Group’s online partner for church supplies – providing content and product fulfillment for the Parable Christian Store’s website ( The Covenant Group will also provide Parable franchise stores with their annual Church Supplies Catalog.

Conversely, The Parable Group is opening up their advanced data warehousing services including inventory reporting, consumer modeling and targeting services, email marketing and local online display advertising for interested Covenant Group member stores.

Steve Potratz, founder and CEO of The Parable Group noted, “Covenant is a leader in serving church needs and The Parable Group is a leader in data, technology and digital services. Our recent alliance with Covenant honors and respects each company’s strengths, allowing each of us to focus on what we do best.”

Covenant Group founder and President Chuck Wallington added, “In today’s challenging retail environment, it becomes increasingly important to play off one another’s strengths for the benefit of member stores in both groups. In addition, it is an excellent model for the industry of how Christian competitors can come together for the mutual good of both.”

Covenant Group is currently soliciting orders from both Covenant Group member stores, and stores not affiliated with The Parable Group, for the annual Church Supplies Catalog releasing in August 2013. The Parable Group is handling all solicitations directly with their franchise stores.

The Parable Group currently provides multi-channel service options that allows any Christian store in the industry to select the service mix that is right for their business – be it data services, digital/email services and print/mail services. Stores do not need to be Parable members or franchises to receive services.


Covenant Group is known for their expertise in church supplies sales and marketing, having produced their annual catalog for over 30 years, and built a customer base of over 75,000 church accounts over the past 50+ years. Their Church Supplies Catalog, coupled with the website presence online, represents the largest selection of church supplies and church-related products available in the industry. For more information, contact Chuck Wallington ( or visit Covenant Group is based in Spartanburg, SC.

For over 25 years The Parable Group has helped independent stores buy, promote and sell products using data, technology and marketing expertise in the Christian market. The Parable Group is a leading retail services provider specializing in print and digital marketing for independent Christian stores, and delivering innovative, industry-leading marketing solutions connecting products and services to Christian consumers. For more information, contact Sally Ross ( or visit The Parable Group is based in San Luis Obispo, CA.