Contact: Andrea Stock


INDIAN ROCKS BEACH, Fla.—A store filled with books and gift items that reflect the love of Christ is the perfect setting for preparing for Easter and helping children learn about how much Jesus loves them. For this year’s Kid’s Day, March 23rd, CAN (Christian Authors Network) authors are joining with Munce and retailers to plan events that combine fun, faith, and learning, to celebrate younger customers and encourage a lifetime interest in reading. The family-friendly day offers opportunities to help with world literacy and encourage children to carry out the words of Jesus to bring the good news everywhere.

Munce connects publishers and storeowners to bring the best in products and prices making March 23rd a great opportunity for parents to complete Easter shopping for their children, too.

Activities from Authors

Authors of children’s books created lots of original activities for children to do on and beyond Kid’s Day 2013. Jeanette Windle, wife of the president of BCMI (Bible Centered Ministries International), has provided a few activities to help with world literacy. Jeanette shares life from her real perspective of living and traveling in third world countries in her books for kids and adults.

Bestselling children’s author Bill Myers wrote a special short story to be read at the store or emailed to customers. In T.J and the Time Stumblers, humor, a gadget that makes people sing the truth in rhyme, and talking pets cause a TV taping to go very differently from planned.

Popular children’s picture book author Crystal Bowman created a special “finish-the-rhyme” activity that complements her new book, Lily’s Easter Party. Other activities include word searches from Ava Pennington, a coloring page from Marsha Hubler, bestselling author of the Keystone Stable Series, and craft activities from Sherry Kyle, author of The Christian Girls Guide to Style.

Karen Whiting, CAN treasurer, is also working with Munce to make the day special. Author of several books for tweens and children, including the new release, My Mini Dream Room, Karen created some games and a miniature puppet set and puppets for children to make and use.

Fun at the Stores

Many stores love reaching out to focus on the children. The store fills with laughter and cheers when youngsters arrive. Munce teams up with the stores to provide promotional materials, handouts of activities, and even some of the prizes.

It’s also important to reach out and engage the community to make an event successful. Mary Bittle of Morning Star in Thurmont, Maryland plans to use Marsha Hubler’s coloring page for a contest before Kid’s Day. The contest will help promote the day, with customers voting for the winners online.

Renee Davis of The Living Word Christian Bookstore in Sarasota, Florida said, “We go all out for Kid’s Day. We bring in costumed characters, have someone do face painting, and hold an Easter egg hunt. This year we’ll have the Berenstain Bears and the Chick-Fil-A Cow. The children especially love making crafts in our learning center.”

Something for the Parents

Something new this year for Kid’s Day will be handouts for parents. One, created by Jocelyn Green, author of Stories of Faith and Courage From the Home Front and Faith Deployed, provides tips for celebrating special days like Easter when one parent is absent due to travel or deployment.

Linda Gilden, author of Love Notes in Lunchboxes, created special messages for parents to use with children. These will help families chat about Easter and the resurrection.

If the parent handouts go well, more might be added next year. Customer feedback will be important in planning future events.

Working Together

Shoppers walk into stores and meet the retailers but seldom see what goes on behind the scenes to get products on shelves. Authors writing, publishers editing, and marketing groups like Munce are all focused on sharing God’s message with readers.

Bonnie Calhoun, CAN president, remarks, "I am thrilled beyond expectations at the great potential our partnership with Munce has developed. It is helping our authors’ works get into the hands of many more retailers, and it is supplying retailers with great products to sell." This means more books are getting into the hands of readers, including children.

Karen Whiting writes books and articles for women, families, and children. Her latest inspirational craft book for girls is My Mini Dream Room. She also speaks to women’s groups and mother-daughter events and serves on the board of CAN (Christian Authors Network).

The Munce Group was founded in October 1991 and currently serves nearly 500 retailers across the US. The mission of the Munce Group is to provide member retailers with the highest quality Christian materials and services to equip independent Christian retailers for the work of their ministry and business. Munce Group also owns and operates MTL Media, Inc. that produces, an online Christian lifestyle magazine for women and points its readers to independent Christian retailers in the Munce Group. For more information on the Munce Group, visit or call 800-868-4388. CPE is the only industry tradeshow that is free to attend and provides a generous reimbursement program.