Christopher Hislop
Firebrand Technologies

December 12, 2012, Newburyport, MA– Firebrand Technologies, a leading publishing industry technology services company, announced today that they have agreed to be the exclusive North American distributor for Book2Look, an innovative widget for reading and sharing book content online. The Book2Look widget will be offered alongside Firebrand’s Content Services solution, enabling faster setup and implementation than mainstream commercial offerings, and as a promotion option for NetGalley customers.

Book2Look is a viral marketing tool rendering widgets of selected book content for publishers and readers to promote and share throughout their networks. Built into the Book2Look widget is the ability to read content within the book, view pertinent book information, share via social media platforms, rate and comment on books, embed on websites and blogs, email to others, and actually buy the book using the built-in shop links. Book2Look is being used extensively in Europe and is now offered in North America by Firebrand. Here is a working sample of the widget featuring Untethered Soul, from New Harbinger Publications: Click here to view.

“It is strategically important for us to help our publishers promote their titles, and Book2Look is a natural extension of our existing services that help publishers distribute metadata, digital galleys and digital content files,” said Doug Lessing, President of Firebrand Technologies. “Book2Look makes it easy for publishers to enable buying and sharing wherever and whenever discovery is happening.”


“We are very happy to work with Firebrand Technologies in North America, the biggest book market in the world,” said Ralph Möllers, Managing Director of Book2Look. “When we were looking for a partner we were very impressed with Firebrand’s impeccable track record and long standing relationships with leading publishers in the United States. With this cooperation we are now able to seamlessly integrate our truly unique widget technology with a sophisticated set of tools for publishers.”


Click here to view the brochure.


About Firebrand TechnologiesFounded in 1987, Firebrand Technologies – – is dedicated to providing leading software and services to help publishers achieve success. Firebrand provides steadfast leadership and seamless information flow throughout the publishing process. Title Management Enterprise Software tracks titles from pre-acquisition through post-production, marketing and sales; our Eloquence Metadata Services are the fastest, most accurate and cost-effective way to implement ONIX. With Content Services, publishers manage, store, convert, and distribute final eBook content for discovery and sales. NetGalley delivers digital galleys to professional readers, and our Ecommerce Solutions help deliver direct-to-consumer eBook sales and a vibrant web presence.