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Dallas/Ft. Worth, TX—Last weekend, David C Cook received fourteen ADDY Awards—five gold and nine silver—at the annual creative contest held by the Pikes Peak Advertising Federation, an organization dedicated to improving the understanding, practice, and quality of advertising. Each year, over 300 locally produced advertising pieces are judged. Winners were recognized on February 27 and will advance next to regional and national competitions.
The final tier of competition will take place in June at the National American Advertising Awards Show sponsored by the American Advertising Federation. The national ADDYs honor creative excellence in advertising and represent the industry’s largest and most representative creative competition. In addition, 2002 marked the first time entrants were solicited and accepted from all across the world, making the ADDY competition one of the largest of its kind.
David C Cook was recognized with fourteen ADDY Awards:
· New Release Catalog Fall 2009 (Silver ADDY)
· ‘What if’ Campaign (Silver ADDY)
· Tru Welcome Kit (Silver ADDY)
· Rio Welcome Kit (Gold ADDY)
· Rio DVD (Silver ADDY)
· In the Arms of Immortals Book Trailer (Silver ADDY)
· The Blue Umbrella Book Trailer (Gold ADDY)
· ‘What if’ Brochure (Gold ADDY)
· When You Lose Someone You Love Book Cover (Silver ADDY)
· The Furious Longing of God Book Cover (Silver ADDY)
· The Blue Umbrella Book Cover (Gold ADDY)
· Think Orange Book Design (Silver ADDY)
· Touching Wonder Book Design (Gold ADDY)
· ‘What if’ Ad (Silver ADDY)
David C Cook’s excellence in advertising is one factor driving the organization’s rapidly increasing market share, but David C Cook’s point of distinction continues to be its focus on producing quality content that serves the needs of the global church. Outreach magazine recently announced the resources chosen for recognition in its 7th Annual Outreach Resources of the Year issue, available now. Among these are three David C Cook titles: The Furious Longing of God by Brennan Manning, The Church of Facebook: How the Hyperconnected Are Redefining Community by Jesse Rice, and Think Orange: Imagine the Impact When Church and Family Collide by Reggie Joiner. The Outreach Resources of the Year is a celebration of the best books, DVDs, and curricula produced to help the Church and Christians reach out in areas such as evangelism, compassionate service, and cross-cultural ministries. Outreach editors narrowed the field to 110 nominees, which were then evaluated by an expert for each of the twelve categories.
In the compassion category, Manning’s The Furious Longing of God was one of two titles chosen by Scott Werner, director of church relations for Compassion International. Manning is recognized as one of the greatest living spiritual leaders and is the author of contemporary spiritual classics including The Ragamuffin Gospel. The Furious Longing of God zeroes in on God’s furious love for us, as demonstrated through the cross.
Rice’s The Church of Facebook is among three titles representing the best resources on culture. The book offers a revealing look at the wildly popular world of online social networking, a movement which, at its core, reflects our need for community. From personal profiles to status updates, Rice takes a thoroughly entertaining and insightful look into what Facebook reveals about us and what it may mean for the future of “community.”
In the youth outreach category, Joiner’s Think Orange: Imagine the Impact When Church and Family Collide was selected. Reggie Joiner is the founder and CEO of the reThink Group, a nonprofit organization providing resources and training to help churches maximize their influence on the spiritual growth of the next generation. He is also one of the founding pastors, along with Andy Stanley, of North Point Community Church in Alpharetta, Georgia, where he now serves as the executive director of Family Ministry. In Think Orange, he lays out a ministry model in which churches and families work together.
Since 1875, David C Cook continues to be a leading nonprofit global resource provider serving the Church with life transforming materials. Headquartered in Colorado Springs, Co, with offices in Elgin, Illinois, Paris, Ontario, Canada, and Eastbourne, UK, David C Cook resources are published in over 150 languages, distributed in more than 80 countries, and sold worldwide. The Kingsway music division produces over 30% of the top 500 praise and worship songs sung around the world. For more information visit www.davidccook.com.