Christian Store Week, Sept. 28-Oct. 8, raised $17,775 for World Vision to support U.S. anti-poverty and hunger programs. It also generated unprecedented media exposure with about 23 million advertising and communication impressions during the campaign period.
There were 436 participating Christian stores, including 138 independents plus Berean Christian Stores and Family Christian Stores. In addition to running local campaign initiatives, such as food drives for local church and assistance agencies, retailers sold the benefit CD, Lift Up: Artists and authors unite to feed America’s hungry children, which was featured in ads. The CD contained music and books with 100%-donated royalties and content from leading artists and authors.
Artists donating content included Mac Powell (EMI CMG), Big Daddy Weave (Word), Sidewalk Prophets (Word), Francesca Battistelli (Word), Remedy Drive (EMI CMG), and Kutless (EMI CMG). Authors included Kasey Van Norman (Tyndale), Mark Batterson (Zondervan), John Ortberg (Zondervan), Kyle Idleman (Zondervan), Stephen Arteburn (Worthy Publishing), and David Gregory Smith (Worthy Publishing).
Additionally, Thomas Nelson donated the audio books, Road to Emmaus and Word of Promise and the Jesus Revealed devotional; Tyndale House donated The Way NLT Gospel of John Bible book; Worthy Publishing donated the Every Day with Jesus devotional; and Zondervan donated the NIV Once-A-Day Bible devotional.
Sponsors included Baker Publishing Group, Christian Art Gifts, DaySpring, EMI CMG, Group Publishing, Ingram/Spring Arbor, Kregel Publications, Lighthouse Christian Products, Moody Publishers, Thomas Nelson, Tyndale House, Word Distribution, and Zondervan.
Christian Art Gifts gave away products to participating retailers to use as prizes and giveaways, and several sponsors offered additional retailer incentives.
More than 1,200 radio stations with an audience reach in excess of 21 million weekly listeners carried Christian Store Week advertising. Stations and networks included K-LOVE and Air-1, Christian Satellite Net, Bott Radio Network, Family Talk on Sirius XM, plus national Web exposure on KLOVE.com. Outreach Media Group provided 800,000 impressions in late September on its Sermoncentral.com Web site, plus 225,000 impressions via its Better Preaching Update newsletter. World Vision supported the project with more than 1.8 million impressions via announcements in various e-newsletters, e-blasts, and social media posts.
The Christianstoreweek.com Web site saw more than 5,700 unique visitors and more than 15,000 page views. There were approximately 5,000 searches for Christian Stores during the 11-day event.
Total daily impressions for the Christian Store Week Facebook page ranged from more than 33,380 to 38,935.
“The purpose of Christian Store Week was to help feed hungry children across the country,” said CBA President Curtis Riskey. “There is a need across the country where one in five children live in poverty, and where about 15% of American households need food support — a 30% increase since 2006.”
He said many of these people live in communities where Christian stores are located, and Christian Store Week helped demonstrate how Christian stores’ local ministry service makes a difference. “With the help of our sponsors who strongly support Christian stores, we were able to tell that story and help an effective Christian ministry,” Riskey said.
Mary Hogan, World Vision’s rep for marketing and retail partnerships said, “The Christian Store Week project was important to raise awareness of the need for food and poverty assistance right here in the U.S. We are grateful for the tremendous support of Christian stores in our outreach.”