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COLORADO SPRINGS, Col. – Outreach, Inc. and Thomas Nelson, Inc. have announced an exclusive partnership to distribute churchwide campaign kits to engage congregations in studying New York Times bestselling author Max Lucado’s upcoming release, “Grace: More than We Deserve, Greater than We Imagine.”

“We all talk as though we understand the term ‘grace,’” Lucado said about his new book. “But too often we’ve settled for a wimpy grace, a goldfish grace that sits in a bowl on the shelf and never causes trouble or demands a response. There’s more to grace than we’ve ever imagined.”

“Grace: More than We Deserve, Greater than We Imagine” inspires Christians not only to receive grace, but to be changed, shaped, strengthened, emboldened, softened and even snatched by the nape of their neck and shaken to their senses by grace.

Thomas Nelson will release the book Sept. 11.

A seven-week campaign kit designed to align an entire congregation around this single biblical theme of grace is being developed by Outreach and will ship to local churches Sept. 17.

The churchwide campaign kit for “Grace: More than We Deserve, Greater than We Imagine” offers seven sermons by veteran pastor and author Lucado, small group curriculum, gift books and invitation and connection tools.

The DVD-based curriculum is led by Lucado and supplemented by guides for participants and leaders. A promotional DVD features Lucado, plus sermon outlines, PowerPoint templates, bulletin inserts and more. To share “Grace” with the community, outreach samples such as postcards and door hangers are included. This kit is available at under “Campaigns.”

“This unique partnership with Thomas Nelson enables Outreach to place into the hands of local church leaders the tools they need to extract the essence of Lucado’s study on grace and to equip members to be ambassadors of grace to others,” said Eric Abel, vice president of marketing at Outreach, Inc. “Grace fully experienced doesn’t stay inside four walls. It spills over to all of our communities.”

Outreach and Thomas Nelson have successfully partnered on resources for other Thomas Nelson titles, including Todd Burpo’s bestselling “Heaven is for Real,” Max Lucado’s “Fearless” and “3:16” and others.

Founded in 1996, Outreach, Inc. has quickly grown to become the largest provider of church outreach products and services in the world. With a mission to share God’s love and empower the church to share the message of Jesus Christ, Outreach provides cost-effective, proven methods and resources in a variety of forms, including books, media and film, church campaign materials and more. Located in Colorado Springs, the company has established five divisions under the umbrella of Outreach, Inc.


Thomas Nelson, Inc. is the world’s largest Christian publisher and one of the largest trade publishers in the United States. Originally founded in Scotland in 1798, Thomas Nelson’s corporate office is located in Nashville, Tenn. Through four brand names, the Company provides multiple forms of inspirational content including: Bibles, books, eBooks, journals, audio, video, curriculum and digital applications available for download on “smart” electronic devices. With a continuing commitment to “inspire the world,” Thomas Nelson, Inc. distributes products in more than 100 countries and 85 languages.




To schedule an interview with Jill Johnson, contact Ty Mays at 770-256-8710 or