Martech trends for Christian marketing

Are you looking to stay ahead of the curve in the rapidly evolving world of martech (marketing technology)? At FrontGate Media, we understand the unique challenges and opportunities that come with reaching a Christian audience. That’s why we’re excited to share the top 11 martech trends (from Exploding Topics) and how our tailored Christian marketing solutions can help you leverage them to maximize your impact.

11 Martech Trends and How To Apply Them to Christian Marketing

Martech is the blend of marketing and technology practices used to streamline, automate, and measure marketing tasks and campaigns. Whether you want to enhance your digital presence or deepen engagement with your audience, these martech trends will equip you with the tools and knowledge to stay ahead in the ever-evolving marketing landscape.

1. New Influencer Marketing Platforms Enter The Marketplace

Influencer marketing continues to gain traction, with 65% of businesses planning to increase their influencer marketing budget, according to a survey conducted by BigCommerce. While the popularity of influencer marketing is undeniable, executing an effective campaign can be challenging. Finding the right influencers who align with your brand’s values and message requires careful planning and strategy. 

At FrontGate Media, we simplified this process with our Christian Influencer Group. We connect your brand with trusted Christian influencers who authentically promote your message to their engaged audiences, ensuring your campaign reaches the right people and drives meaningful results. 

View some of our influencer marketing case studies to learn more about our process:

2. Chatbots Continue To See Growth

Chatbots are becoming a staple in the digital marketing toolkit, offering businesses an efficient way to engage with their audience 24/7. These AI-powered assistants enhance customer service by providing instant responses to common inquiries, guiding users through purchasing processes, and even personalizing interactions based on user data. 

For Christian organizations, integrating chatbots can help streamline communication with followers, provide timely support, and foster a deeper sense of connection with your community. Two of the go-to chatbot tools are ManyChat and Landbot.

3. Increased Demand For Social Media Scheduling Tools

Social media scheduling tools allow you to plan, schedule, and publish content across multiple platforms, making sure your message reaches your audience at the best times without needing constant manual posting. 

However, if you are short on time or want to bypass the learning curve of creating your own content, FrontGate Media is here to help. We’ve been creating and managing social content since 2007 — starting just one year after Twitter’s launch and three years after Facebook’s inception. Our expertise ensures your social media strategy is both effective and efficient.

Learn more about our Christian social media services!

4. Podcast Tech Takes Off

According to Edison Research, 33% of American adults listen to podcasts regularly, a number that has been increasing each year. With the rise in podcast popularity and the surge in searches for “podcast hosting,” brands like Anchor.fm are experiencing significant growth, as well as podcast-specific products like microphones.

If you want to leverage the popularity of podcasting without having to build a channel from scratch, we have options! You can secure guest interviews on top Christian podcasts using our Podcast Tour Service. We also have a Podcast Advertising Program that offers targeted ad placements, allowing you to leverage existing popular shows. 

5. New Software Makes Video More Accessible

Do you find creating video content too time-consuming, the tools and software too complicated, or the entire process out of budget? You’re not alone. However, new resources like Artgrid, YouTube Studio, and Viddyoze are making high-quality video production more accessible and affordable. 

For those looking for professional assistance, FrontGate Media offers award-winning Christian video production services starting at just $2,500. In addition, we provide comprehensive YouTube channel management, helping you create engaging content and build a loyal subscriber base.

6. Email Marketing Software Makes A Comeback

Email marketing software is experiencing a resurgence as content creators recognize the value of consolidating their audiences on platforms they own. Over the next decade, success will hinge less on platform algorithms and more on email deliverability, allowing creators to maintain direct, reliable communication with their audience.

At FrontGate Media, we leverage over 25 direct email lists that reach more than 25 million subscribers in the Christian audience, including church leaders, women, families, active lifestyle Christians, Conservatives, pro-Israel supporters, and geo-targeted audiences. Our list of brands includes reputable names such as:

  • Christian Post
  • Washington Times
  • New Release Today
  • Church Growth
  • Christian Moms Blog
  • And many more

With these lists at our disposal, we can offer you an unparalleled reach within the Christian community.

7. Ad Campaign Automation Becomes The Norm

As ad campaign automation becomes the norm, programmatic advertising is emerging as a powerful tool for marketers. FrontGate Media offers programmatic ad services that leverage a larger budget to access a broader pool of potential customers. This is a great option for Christian brands who got kicked out of their ads due to the systematic religious purge on Facebook now that we live in Facebook A.D.

FrontGate Media’s Programmatic Advertising Management:   

  • Superior Targeting: Our capabilities surpass Facebook and Instagram advertising, offering more precise audience targeting.
  • Comprehensive Services: Includes audience profiles, ad creative, ad testing, campaign management, and monthly reporting.
  • Growth Focused: We will build your email list and social followings on FB/IG, promoting new signups, clients, donations, and sales.
  • Open Internet Access: Reach users wherever they are online, not just on social media.
  • No Contracts: Confidently test our services with the option to pause if performance doesn’t meet your expectations.
  • Multi-Channel Reach: Programmatically purchase ad inventory across Display, Native, Video, Connected TV, Audio, In-Game, and Digital-Out-Of-Home channels.
  • Audience Targeting: Utilize advanced 1st and 3rd party targeting solutions to ensure your ads reach relevant audiences.
  • Contextual Targeting: Leverage our patent-pending contextual AI to display ads only in relevant contexts.

8. Brands Double Down On Personalization

According to HubSpot, personalization is the top method for improving email marketing performance, significantly enhancing the customer experience and increasing conversions. Searches for “marketing automation” have been rising steadily over the past five years, reflecting its growing importance. While early personalization relied on complex software like Ontraport, today’s accessible SaaS products, such as ConvertKit and MailChimp, offer basic personalization features suited for single-person businesses.

9. Demand For SEO Software Continues To Grow

Tools like Ahrefs and Mangools are becoming essential as marketing leaders increasingly seek out niche SEO solutions tailored to their specific needs. This growing demand for specialized SEO software highlights the importance of targeted strategies in today’s digital marketing landscape. 

At FrontGate Media, we offer comprehensive SEO services, including SEO-friendly content development and tech-driven web development services, to help you achieve superior search engine visibility and performance — without needing to invest in expensive SEO tools.

10. SMS Marketing Goes Mainstream

According to Gartner, the average SMS text message open rate in 2016 was as high as 98%, significantly higher than the 21.33% average open rate for emails. This impressive engagement rate is leading more companies to incorporate SMS tools into their marketing strategies. Some popular SMS marketing tools include:

If you decide to dive into the world of SMS marketing, be very selective about what you market via text messaging. Avoid sending weekly texts unless they offer real value, as recipients are more likely to opt out with a “STOP” text than they are to unsubscribe to an email.

11. More Single-Feature Martech Products Launch

The number of martech products has surged by 67.2% since 2017. This growth is driven by the rise of no-code and low-code solutions, enabling faster launches of marketing SaaS products. Additionally, increasing consumer demand for specialized marketing software has fueled this expansion.

One of our favorite martech aggregators is AppSumo, which offers affordable app solutions for early adopters. It allows users and their developers to test products during the development stage and is platform-independent, offering versatile and affordable software solutions to brands.

Make a Bigger Impact By Leveraging These Martech Trends for Christian Brands

At FrontGate Media, we stay up-to-date on the latest martech trends to bring you the most effective solutions to reach the Christian audience. Contact us today to learn how we can help elevate your marketing strategy with these trends!