(Nashville, Tenn) August 7, 2012 — Bible Publisher Thomas Nelson and digital Bible maker Immersion Digital announced today that they are coming together to launch three new apps for iPhone and iPad that will pair the trusted New King James Version (NKJV) Bible translation with the award winning Glo Bible engine.

The new apps include The NKJV Study Bible, The MacArthur Study Bible and the NKJV Bible App, available today in the US & Canada App store for iPad and iPhone. Built upon Glo Bible’s digital platform, these new Bible apps include 360-degree virtual tours, photos, animated maps, videos, social features and Bible reading plans.

“In this digital age with two entire generations born in a digital world it is crucial to have our best Bible translations and Study Bibles in digital format. Not by merely mimicking paper but by exploiting the full potential of digital media to communicate the Bible in new and engaging ways. The NKJV and its study Bibles are hallmarks favored by millions of readers,” said Nelson Saba, founder and CEO of Immersion Digital

Thomas Nelson powered by Glo apps allow users to access any Bible chapter or verse in just two clicks. Every page of the Bible features relevant videos, artwork, photos, and virtual tours, resulting in an interactive experience that gives users the full 360-degree view of the Bible. The entire Bible and related media are also organized through unique browsing "Lenses," allowing users to sort and search the Bible in a variety of ways.

“The introduction of these new NKJV powered by Glo Bible apps will give current and future generations theability to experience God’s Word in ways they never have before,” said Gary Davidson, Thomas Nelson senior vice president and Bible group publisher. “We are excited about offering the New King James Version translation as well as the immense study notes and insights found in The NKJV Study Bible and The MacArthur Study Bible alongside the media-rich Glo platform. The potential for expanding Bible readership and sharing scripture through these apps is amazing and we are thankful that our partnership with Immersion Digital is making this possible.”

The new Bible apps also include the "Me" Lens, which contains a journal and Bible reading plans. This lens also gives users the capability to connect to social networking sites such as Facebook or Twitter, integrating relevant posts so users can see what their friends are sharing from the Bible.

The New King James Version (NKJV) app is available now for FREE in the app store. The New King James Study Bible and The NKJV MacArthur Study Bible apps are available for an introductory price of $19.99USD. Study Bibles will also be available as in-app upgrades for NKJV Bible app users or existing Glo Bible users. Glo users can also get the NKJV translation in-app for $0.99USD.

Thomas Nelson apps and in-app upgrades are currently only available in the US/Canada.

About Thomas Nelson
Thomas Nelson, Inc., a HarperCollins company, is the world’s largest Christian publisher. The Company provides multiple formats of Bibles, inspirational books and digital content, with distribution of its products in more than 100 countries. Live Event Management, Inc., a Thomas Nelson company, is the nation’s leading producer of Christian live events. Thomas Nelson, is headquartered in Nashville, TN. For additional information, please visit www.thomasnelsoncorporate.com.

About Immersion Digital
Immersion Digital is a technology and media company founded in 2008. Its flagship product, Glo, is an interactive Bible that brings God’s Word to life through HD video, images, animations, maps, reading plans, 360-degree virtual tours and more. Chairman Phil Chen and CEO Nelson Saba (founder of Visual Book Productions, the creator of iLumina) share a vision to create immersive experiences that are relevant and engaging to this digital age. For more information please visit http://www.globible.com/press/.






Contact Blake Aldridge, Senior Director of Marketing at:

baldridge@thomasnelson.com / 615-902-2254