Contact: Andrea Stock
INDIAN ROCKS BEACH, Fla.—The Munce Group is pleased to announce their partnership with the Christian Authors Network (CAN), a vibrant marketing co-op of over 100 published Christian authors whose goal is to educate authors and promote their books.
After CAN’s participation at a sponsored breakfast for Christian Product Expo (CPE) in January, the Munce Group began exploring opportunities to benefit both CAN and its authors and the Munce Group member stores and their consumers. Since then, the Munce Group has developed multiple projects with CAN to impact as many lives as possible with Christian materials and drive traffic into independent Christian stores.
“We were encouraged by the CAN organization,” said Kirk Blank, Munce Group President. “Their desire to sell more books through the independent retail channel is inspiring. In a time when independent Christian retailers are looking for ways to increase customer traffic and retail sales, this partnership came at just the right time. The Munce Group provides the best opportunity for CAN and its authors to increase awareness and sales through independent Christian retailers. We believe the partnership with the authors associated with CAN will positively impact sales for the Munce Group stores.”
These projects, which are exclusive to the Munce Group, include online retail training, author awareness and monthly contributions to MTL magazine, an online magazine for women that directs readers to Munce Group member stores.
“We are proud to partner with Munce,” said Bonnie S. Calhoun, CAN President. “Our goal is to give independent retailers the tools to utilize the latest product strategies that will help to sell and expand their market share.”
The Munce Group has a very active business-to-business site that provides training, helpful information for best business practices, as well as vendor and product information. Member stores who log on to retailer.munce.com can benefit from retail training by CAN professionals on social media marketing, in-store/book signing appearances and the daily task of selling books.
The Munce Group is also helping to increase CAN author awareness through in-store event requests, author spotlights and author testimonies on the importance of shopping at the local Christian bookstore.
Each month, CAN authors are encouraged to post the Munce Group member stores’ electronic catalogs and a link to MTL magazine on their websites. This will bring more awareness and sales to retailers. In addition, authors are invited to contribute articles, interviews, blogs and even contests for the various columns on MTL magazine.
The Munce Group was founded in October 1991 and currently serves nearly 500 retailers across the US. The mission of the Munce Group is to provide member retailers with the highest quality Christian materials and services to equip independent Christian retailers for the work of their ministry and business. Munce Group also owns and operates MTL Media, Inc. that produces www.mtlmagazine.com, an online Christian lifestyle magazine for women and points its readers to independent Christian retailers in the Munce Group. For more information on the Munce Group, visit www.munce.com or call 800-868-4388. CPE is the only industry tradeshow that is free to attend and provides a generous reimbursement program.