New York, NY and Falls Church, VA – June 5, 2012 Publishers Weekly (PW) magazine and Aptara announce that initial results from the 4th Annual eBook Survey of Publishers, conducted in April, reveal a 100% year-over-year increase in the number of publishers making greater than 10% of their annual revenues from eBooks (36% of eBook publishers surveyed as compared to 18% in 2011). This marks the first year since the survey was initiated in 2009 that eBooks are making meaningful contributions to publishers’ top lines.




“eBooks have reached a tipping point,” said Dev Ganesan, President and CEO of Aptara. “The ‘more than 10% of revenue’ barometer has been used by analysts to indicate when eBooks will be considered big business for publishers. With more than a third of eBook publishers already there, I’d say it’s official.”




The further maturing of publishers’ eBook operations and the eBook market in the last year has also resulted in:


  • four out of five publishers now producing eBooks

  • with the majority doing so for more than half of their entire catalog,

  • yet standard operating procedure is still to release a print and digital edition, with only 11% of publishers issuing primarily digital-only editions


“The survey results provide the freshest look at how eBooks are impacting all parts of the industry up and down the supply chain," says PW’s co-editorial director Jim Milliot.

To learn what eBook pricing model is most widely adopted, what eBook distribution channels publishers favor, whether Amazon or Apple makes publishers more money, and how eBook and enhanced eBook production methods are evolving, request a copy of the complete 2012 survey results and analysis to be released this summer The results include a breakdown of results by publisher type: Trade, Education, Professional, and Corporate.



About the Survey


Designed to document the evolving impact of digital media on traditional content publishing and production, the eBook Survey of Publishers was first issued in 2009 when the eBook market was just taking shape. The result is ongoing behind-the-scenes insight into the real impact of eBooks on publishers’ operations, by publisher type: Trade, Education, Professional, and Corporate. From production workflows and distribution channels, to business models and bottom lines, the survey records the trends, challenges, and strategies resulting from publishers’ drive to meet readers’ demand for mobile content.


About Publishers Weekly
Publishers Weekly is the international newsmagazine of the book publishing industry. Founded in 1872 and published continuously since then, the weekly trade magazine publishes six newsletters, including PW Daily and PW Tip Sheet; five blogs; and a robust Web site. The magazine has also launched a mobile edition, digital editions and an app. Publishers Weekly reviews more than 8,000 books each year, in addition to featuring author interviews and news about bookselling, marketing, merchandising and the publishing trade, along with regular columns on rights, people in publishing and bestsellers. For more information:



About Aptara
Aptara enriches content for capitalizing on all digital mediums. Providing full content lifecycle production – from content creation and design, to new media enhancements, content technology solutions, and production for all mobile devices and platforms – Aptara develops innovative digital products that deliver content how, when, and where recipients want it, while providing publishers renewed agility and revenue opportunities.

Serving 9 of the 10 largest publishers in the world, Aptara is a US-based company founded in 1988 around its unique publishing technical expertise. Our over 5,000 professionals are deployed globally to help content providers create, enrich, publish, monetize, and manage their assets in the digital age. For more information: