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NAMM Show brief report and follow up newsletter – Posted February 1, 2012
Post-NAMM Show greetings! I trust you made it through the show and hope that included something restful at home before starting in on the pile back at the office. :)
This is your NAMM Show follow-up from FrontGate Media: #1 in reach to House of Worship market - you can reach 800,000+ worship leaders, team members and tons of musicians thru our media group.
NAMM Show Summary:
* We completed 42 marketing meetings over 3 days...
* Approximately 1,300 attended NAMM Night of Worship.
* HM: Your Hard Music Authority announced Product Spotlight Section (Get your free HM.)
* Only 2 WorshipTogether.com Annual Partner Packages left. Started w/ 4, came back w/ 2.
* NAMM Specials good through leap day FEB 29 (or while they last, see list below.)
* House of Worship market continues to be a significant growth area.
* Companies are moving more into our digital media.
* Number of buyer badges was up. On floor booth activity was up.
* Six really sore feet for Kyle, Carla & me.
* We want to write about YOUR PRESS RELEASES.
* Missed us at NAMM? Catch up via a phone appointment.
WE DELIVER ON ESP
For those who understand the value in Emotional Selling Propositions, aligning your brand with our subscribers' combined passions for MUSIC and their FAITH delivers you one of the most potent combinations of ESP you could ever have, about as good as appealing to a Mom's safety for her family and kids.
IMPORTANT LINKS:
Click the link above for the full update.
NAMM Show 2012 Specials and Update – Posted January 12, 2012
REACH 800,000+ MUSICIANS IN HOUSE OF WORSHIP MARKET
We Deliver Audience. NAMM SHOW SPECIALS ISSUE
“I’ve known Scott and the FrontGate Media team for years. They are experts at connecting companies to core buyers and musicians in the house of worship market. I highly recommend FrontGate.”
– Doug Gould, President & Founder WorshipMD
NAMM Show Specials, News & Updates including:
WorshipTogether.com
Christian Musician Summit
HM's Lifestyle Section: NAMM Showcase
Worship Team Marketing Network
ChristianGuitar.org
NAMM Night of Worship
Scan the complete newsletter via the link above.
See you at NAMM!
For your review: the new HM Magazine and Media Kit – Posted December 15, 2011
As things slow down a bit before Christmas, I invite to you to take a look at the NEW and EXPANDED HM Magazine.
HM is one part, a very contemporary and progressive part, of our FrontGate Media group - the largest culture-engaged Christian media group.
Grab your complimentary copy of HM and the latest media kit now.
NAMM Industry Update - WorshipTogether.com, HM, Christian Musician Summit and more – Posted December 2, 2011
“I’ve known Scott and the FrontGate Media team for years. They are experts at connecting companies to core buyers and musicians in the house of worship market. I highly recommend FrontGate.”
– Doug Gould, President & Founder, WorshipMD
Headlines include:
* Christian Musician Summit - Direct Email Special
* WorshipTogether.com - Be 1 of Only 4 Partners
* NEW - HM's Lifestyle Section: NAMM Showcase
* Worship Team Marketing Network Increases Reach
* Sponsor a Section on ChristianGuitar.org
* Upcoming Events
* Social Media
* Media Kits
* Pay Per Click
* Extra Mile Merch
Creator Leadership Network Partners with Christian Musician Summit – Posted November 3, 2011
Creator Leadership Network has partnered with the Christian Musician Summit - Northwest to deliver 6 teaching sessions to the CMS audience of worship leaders and worship team members!
Read the full announcement via the link.
NAMM DEADLINE: HM Christmas Gift Guide to street Thanksgiving Week – Posted November 3, 2011
We're excited to announce HM's ANNUAL CHRISTMAS GIFT GUIDE special issue which will street on THANKSGIVING WEEK.
The HM audience includes an amazing 76% who are musicians! The rock stars of tomorrow are involved with HM today.
71% of these musicians are unsigned
42% of them are in a worship band
Guitar 44%
Drums 29%
Keys 15%
Bass 23%
Horns 8%
Other 18%
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Get all the details via the link.
HM Christmas Gift Guide to street Thanksgiving Week – Posted November 2, 2011
We're excited to announce HM's ANNUAL CHRISTMAS GIFT GUIDE special issue which will street on THANKSGIVING WEEK.
1. Every year, we feature a special “Christmas Gift Guide” where your product can be featured with your IMAGE, your TEXT (75-125 words) and your LINK. An additional page in this issue features a "Dear Mom, This is what I really want for Christmas" CHECKLIST FORM. This form has a listing of all the gift guide products, company name and website url.
2. In addition to the exposure in HM Magazine’s DIGI-MAG and APP, we are also posting a corresponding "Online Gift Guide" WEB PAGE with the product images and links to your site or favorite online retail store.
3. We will also throw in a PODCAST mention (either a 30-second spot you produce, a script you give us that we read or a full-length song if it's music that you're marketing).
• Gift Guide Features YOUR product in YOUR own words, with YOUR picture and YOUR link.
• Digi-Mag Gift Guide Feature (Image, Text, Link)
• Online Gift Guide web page
• Podcast Spot
• All this for only $500.
Get all the details via the link.
DEADLINE: Winter Jam 2011 - Film or DVD Partnership Options – Posted October 12, 2011
Do you have a FILM or DVD PROJECT that is a fit for the final leg of Winter Jam this year?
* Biggest tour in the world in Q1 2011.
* You reach the West Coast audience.
* Key time of year: NOV.
* Only 2 partnerships available.
* Exclusive from FrontGate Media.
* See more info...
Fall 2011 Book Section: Human Events - DEADLINE – Posted October 5, 2011
For our publisher and author friends, I want to make sure you are aware of the deadline to be included in our...
Human Events Fall 2011 Book Section:
Reservation Deadline: Tuesday, October 25th noon EST
Materials Deadline: Wednesday, October 26th noon EST
Publication Date: Monday, October 31, 2011
*******
Human Events is home to the most the powerful conservative voices reaching one of the largest and most active faith-based...
NEW: WorshipTogether.com Partnerships Now Available – Posted October 4, 2011
Do you want to increase your sales?
Partner with WorshipTogether.com to get information about your products out on a regular basis to the most active decision makers in the Church Market.
• WorshipTogether.com, owned by EMI, is the industry’s #1 most influential worship music web site, music publisher and label.
• Worship artists like Chris Tomlin, Matt Redman, Tim Hughes, Delirious, Brenton Brown and Matt Maher were introduced by EMICMG Publishing through WorshipTogether.com.
Now you can reach that same audience to put your gear in front of the decision makers who...
1. Control church budgets.
2. Play live consistently.
3. Purchase regularly through WorshipTogether.com.
DEADLINE: HM Colleges Special Section – Posted September 6, 2011
COLLEGE SPECIAL SECTION DEADLINE for HM MAGAZINE & DIGITAL FALL ISSUE
• 56% plan to attend college and another 20% are in college
• HM is like Relevant meets Rolling Stone
• HM has a 26 year history of impacting their very loyal audience.
SPACE Closes SEP 14
ARTWORK Due SEP 21
*******
COLLEGE SECTION KITCHEN SINK PACKAGES
88,600 impressions
This Kitchen Sink Deal gives you maximum exposure at a minimum price: in email, magazine, on the web and in social media. It includes your…
Publisher Alert: HM Kitchen Sink Package and Fall Issue Deadlines – Posted September 1, 2011
DEADLINES for HM MAGAZINE and HM DIGITAL's FALL ISSUE
WE IMPROVED THE KITCHEN SINK
DEMOGRAPHICS
Book Buying Habits
• Buy 1-2 books per month: 57%
• Buy 3-4 books per month: 16%
• Buy 5-6 books per month: 8%
Bible Study 71%
Fiction 59%
Devotions 51%
Christian Living 36%
Sci-Fi 36%
Biographies 33%
Sports 23%
Age
13-18 29%
19-23 22%
24-29 19%
30+ 20%
Gender
Male 77%
Female 23%
Unexpected Fact:
WIthin the HM audience, an amazing 76% of the readers are also musicians!
... read the full alert via the link.
NAMM Industry Alert - HM Deadlines for Fall Issue and Kitchen Sink Offer – Posted September 1, 2011
HM's Fall Issue - Deadline Alert
• HM is the Rolling Stone of the Christian market.
• 26 Year History = Strong Reader Relationships
• The Christian Musician's News Source: What other media outlets provided coverage to artists like P.O.D., Living Sacrifice, Underoath, As I Lay Dying, Sixpence None The Richer, or Sufjan Stevens before they were signed?
• Kitchen Sink Offer Provides Print, Web, & Email Exposure
• Covers the OCT/NOV/DEC period.
From alternative and indie rock to punk and metal; from Bob Dylan to P.O.D., HM has earned the respect of its readers both in online and in print by caring enough to offer honest reviews, the latest news, and commentary on Christian living in our media savvy, internet wired, social media frenzied, entertainment driven pop-culture.
...read the full alert via the link.
FrontGate Media: What's Working In Advertising – Posted August 25, 2011
This "top picks" summary features what is working in advertising, and is an excellent resource developed by the Human Events team, part of the FrontGate Media Group family.
As is discussed at length in the second article, digital advertising is here to stay. Even in a down economy, online advertising provides a respite for organizations with limited budgets, allowing you to get the biggest possible return on your ad investment.
In this issue, you'll find specific tips on increasing the effectiveness of your display ads, and some new perspectives on Facebook and the wide array of companies that can take advantage of its reach.
NAMM Industry Update - Deadlines, News, Specials for August 2011 – Posted August 9, 2011
10% Off Any WorshipTogether Booking Placed in AUG.
HM Gives You the Kitchen Sink - SPECIAL OFFER
Carla Myers Joins the FrontGate Media Team!
Booking Now For Aug - Dec 2012
Worship Musician, Christian Musician & Christian Musician Summit
NEW KIT: Worship Team Marketing Network
and more...
FrontGate Media's Marketing Tips and News - August 2011 – Posted August 2, 2011
Some of the headlines from the August Update:
Jeremy Camp & Francesca Battistelli: We Cry Out Tour
Youth Specialties - YS Update Almost Sold Out
We Deliver Audience - Updated Media Kits!
Carla Myers Joins the FrontGate Media Team!
ReadItFirst.com to Launch in Fall 2011
WorshipTogether's 475,000 Pastors & Leaders
#1 in Reach to Faith & Family Values Conservatives
HM Will Rock Your Marketing World
Cornerstone Direct Email & Web Ads
Meet With Us
Media Group - All Media Kits
Social Media
$0.10 Pay-Per-Click
Strategic Merchandising
News/PR
» Christian Comic Arts Society & Chalice Press Deliver The Best In Talent, Themes & Topic Discussions At The Largest Comic Book Convention In The World, Comic-Con International: San Diego
» CORNERSTONE FESTIVAL and FRONTGATE MEDIA Sponsor Impressive Gear Giveaway for Musicians
» The Web Marketing Association Names FrontGate Media As THE Best Faith-Based Website In Its 2011 Internet Advertising Competition Awards
» Ministry + Artistry = Profitability? : Marketing for Worship Leaders - Promotion: Public Relations or PR
» Social Media – Profiles Can’t Replace People
NAMM Industry - MAY Deadlines, News & Commentary – Posted May 16, 2011
In this issue:
Be The Sponsor of the New Band Showcase @ Cornerstone Festival
Summer NAMM Issues: Worship Musician & Christian Musician
NEW! Reach WorshipTogether's Pastors & Leaders
Gear Giveaway at Cornerstone Festival
ChristianGuitar.org: Online Musician Community
Plus the latest blog entries and news from FrontGate Media, #1 in reach to worship leaders & church musicians.
Media Group - MAY Deadlines, News & Commentary – Posted May 3, 2011
Our summary of news, deadlines, specials, blog and other updates for the month of May 2011.
THE BIOLA MEDIA CONFERENCE WELCOMES ACTOR SEAN ASTIN on APRIL 30th @ CBS! – Posted March 31, 2011
The Biola Media Conference is proud to announce actor, producer, director and author, SEAN ASTIN, as the closing speaker on Saturday, April 30th at the renowned CBS Studio Center lot.
Having performed in over 70 films in the past 25 years, Astin was immortalized as “Mikey” in the 1980’s classic, The Goonies, inspired audiences as the working class dreamer in Rudy, and will forever be remembered as the brave and loyal Samwise Gamgee in the The Lord of the Rings trilogy.
Should you have a presence at the Biola Media Conference? – Posted March 22, 2011
Who should have a sponsorship presence at the Biola Media Conference 2011?
Here is the WHO and WHY about the types of companies and ministries who are involved with the BMC every year. This is the 16th annual event; the equivalent of TED or Catalyst for Hollywood professionals of faith.
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