FrontGate Media
RSS Facebook Twitter LinkedIn
Join FrontGate Media On Twitter Join FrontGate Media On Facebook Join FrontGate Media On MySpace View More Social Networks
December 27, 2010 | Category: ECPA Archive Bookmark and Share purchases and purchases and


Peabody, Massachusetts (December 23, 2010):   Today, Ray Hendrickson, President of, announced the purchase of, a family-owned and operated company dedicated to serving the Christian Homeschool community.


Randy Pratt, owner of stated “After eight years of serving the Christian homeschooling community through, we are privileged to announce the sale of our business to  This thoughtful and significant decision comes as a result of being called to pursue full-time ministry in our local church, and we’re excited about this challenging opportunity to serve the Lord in a new way.  In order to maintain the integrity of our homeschooling mission and honor the relationships we’ve developed with our customers, it was of utmost importance to us to find a company that was compatible with our personal and professional values to continue our work. While has been our worthy competitor in the market, we have always shared a common goal: to provide the best Christian resources to homeschool families at the best prices. was the best match for us. had recently purchased which is also part of the acquisition.


Ray Hendrickson commented “Just like Pennywise, CBD is a family-owned and -operated company dedicated to serving Christians worldwide. One of our specialty areas is homeschooling—we’re considered a leader in the market with more than 35,000 products available.  Though we’ve been competitors with Pennywise in the past, we’ve always admired the Pratts’ core beliefs of encouraging, educating, and empowering families. We applaud—and share—the values upheld by their mission. For more than 30 years we too have dedicated our efforts to offering our customers the biggest selection of quality Christian materials with the best savings and the greatest service.  We are honored to be entrusted now with serving Pennywise customers. The Pratts have greatly enhanced the homeschooling market with their personal experience, professional integrity, and devoted stewardship. We appreciate all they have done and plan to incorporate some of their ideas and approaches into our business strategy.”


In closing, Pratt commented “We consider ourselves blessed to leave a legacy of helping thousands of families with our knowledge and expertise. So we’re especially grateful to be able to entrust our business to such a wonderful company.”  As an aside to this announcement, on the day the transaction closed Randy and Kristen Pratt received their ministry papers in the mail, something they were not expecting to happen for a few more weeks.  This served as an encouraging sign to both parties that all the puzzle pieces had fallen exactly into place as they were meant to be.


As part of the transaction, has acquired the inventory, customer list, the website, and the various domain names associated with Pennywise.  Since the company is privately held, no terms of the transaction are disclosed. is an eight-time recipient of the BizRate Circle of Excellence Platinum Award. This award is presented to top performing online retailers who have met the strict criteria set by BizRate Research to recognize outstanding customer service.


As a platinum award winner, is in the company of the highest performing online retailers, having scored 9.0 or above on all seven key customer satisfaction metrics. The catalog arm of is Christian Book Distributors; CBD is the largest religious catalog company in the world, sending out over 65 mailings of unique catalogs to millions of customers each year. The website carries more than 350,000 Christian books, Bibles, kids’ titles, gifts, DVDs, CDs, academic references, commentaries, church supplies, and more!


CBD is honored to have been recognized in The Boston Globe 100 Top Places to Work for two years in a row, ranking #8 among midsized companies.


For more information, please contact Bridget Timmins at (978) 573-2201.



December 27, 2010 | Category: ECPA Archive Bookmark and Share





February 17, 2014
#1 New York Times bestselling author Pastor Rick Warren to Release Unique DVD based Small Group Study with the Upcoming Major Motion Picture ‘Son of God’ from Twentieth Century Fox

February 10, 2014
Project Inspired hosts modesty round table

February 10, 2014
“Irreplaceable” Documentary Focuses On Exploring The Meaning Of Family

February 6, 2014
CAUTION: Scam Uncovered by CBA for Attendees of the International Christian Retail Show

February 6, 2014
Special Offer: Annual Partnerships

February 6, 2014
CBA President Curtis Riskey – Court Ruling May Affect Your Business

February 5, 2014
pureHOPE Announces Leadership Transition as PRESIDENT Noel Bouché Takes Helm

February 5, 2014
Bridgeway Academy to Graduate First Group of South Korean Students

February 4, 2014
Christian Movie & TV Marketing Tips, Specials & News, February 2014

February 4, 2014
Project Inspired Hosts Modesty Round Table

> View More News  

FrontGate Media: The #1 culture-engaged Christian media group and audience delivery service in the faith-based market.

Home | Audiences | Services | Purpose | Resources | Affiliations | Case Studies | Contact

©2010-14 FrontGate Media | 22342 Avenida Empresa, Suite #260 Rancho Santa Margarita, CA 92688 | 949-429-1000
Site Designed & Maintained by KMWeb Designs