E-mail Remains Marketers’ Weapon of Choice
As Christian marketers, we are increasingly having to deal with the fragmentation of how to reach our target audiences within the faith-based market, and for some of us, even in the “real world.”
It used to be so easy. All you had was radio, print and a little bit of television. A solid advertising and PR strategy was relatively simple. Now we need to have strategies in place for online partnerships, social media, texting, apps, pay per click, events… and the list goes on. Of course, FrontGate Media is all about delivering audience, and we do a fair portion of those things for clients across the faith-based market including advertising and partnerships through our media group, social media, public relations, pay per click, and marketing through our events.
In a March 2012 online survey of U.S. marketing professionals, the industry trade publication “Chief Marketer” reported that the most popular tool in digital campaigns was still the high touch value of Direct Email marketing, with 78% of respondents utilizing direct email. I agree! With open rates as high as 15-25% through key, targeted FrontGate Media group members, it’s my first recommendation.
Email newsletters were the No. 2 tactic, with 59% of respondents on board. That’s interesting stat for me. In my experience, Christian advertisers have stayed away from email newsletters, though I see them as #2 in effectiveness, as evidently most marketers do. When there’s not enough budget to effectively do direct email, email newsletters are a great alternative.
A very close third place went to Social Media with 58%. That stat also makes sense to me. At FrontGate Media, we are very involved in creating and implementing social media strategy for various clients.
At this point, these are the core mainstream marketing tactics.
For the very first time, “Chief Marketer” asked if respondents hosted original video content on their sites or on other aggregator sites such as YouTube. Only one-third of respondents said they did. I would have expected that number to be higher. The Christian market is way behind in utilizing the full power of video ads and video content to create impact for their brands and products. I hope we’ll see a change in that through our new Videobar technology.
The survey asked a separate question of the marketing respondents to identify which “niche” or “secondary” interactive marketing tools they are using.
Almost 30% are now incorporating webinars, which was the most popular niche feature used. Social apps came in at 20% making that category the fastest-adopted niche tool. Branded games also saw very solid growth with 13% of respondents indicating they are using this tactic. That’s up from 7% the previous year.
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FrontGate Media’s Offer of the Week – Christian Books Direct Email and Podcast
Introducing New Opportunities For Authors & Books Through NewReleaseTuesday.com
The following is open to any publisher or author who purchases promotions or advertising from NRT’s Book Media Kit (excludes the Author of the Month program).
Each month, NewReleaseTuesday.com, the largest Christian music, books and entertainment site online, will be sending a “What’s New This Month In Christian Books” DIRECT EMAIL featuring all site-wide advertised book titles to our list of 74,000+ subscribers. This new focused email delivers the direct benefit of connecting your books to the NRT audience of readers.
In addition, NRT will be producing a monthly AUTHOR PODCAST, speaking with the authors of those same books in a professionally produced 10 minute segment, also delivering a tremendous benefit of connecting your author to our listeners.
NRT’s monthly audience is 450,000+ visitors and 900,000+ pageviews.
Both the Christian Books Direct Email and the Author Podcast will be added value available to all authors/book titles that participate in any site wide advertising campaign (Author of the Month excluded) scheduled to run between now and December 30, 2012.
There are only 3 spots per month available for the Author Podcast so that will go to the first 3 bookings for that month, but we’ll feature as many books as participate in the monthly Christian Books email. This is incredible additional marketing that we are offering no one else. If we have less than 3 authors or books in any month, then you’ll get the entire focus just for your project.
Book it now. Use it later in 2012. See all the promotional options in the NewReleaseTuesday.com Authors & Books Media Kit.
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About FrontGate Media’s Offer of the Week
Tune in every Monday for a new Christian media Offer of the Week. Contact us now to take advantage of this special offer. As always, this offer expires at 5pm PST on Friday of this week or as noted in the article above.
To sign up for a weekly Offer of the Week email, the please Contact us and ask. We will send you a reminder each week.
If there is something you would like to see a special on, just let us know and we’ll consider it.
No commentsFrontGate Media’s Offer of the Week – WorshipTogether
EMI Music’s WorshipTogether.com averages over 220,000 unique site visits and 1 million page views each month generated from key content features including weekly Free Song downloads and New Song Cafe instructional videos featuring many of today’s most compelling and infuential worship leaders and songwriters.
Over 475,000 registered members are coming to the site, averaging almost 5 minutes per visit, to find the songs and resources they need to lead their church services each week.
The real WOW about WorshipTogether, and the reason that put me over the top on bringing them into the media group, is that not only are they adored by their audience as demonstrated by the site’s 5 minute avg per visit, traffic and subscribers; but their audience are actual, proven BUYERS spending their church budgets on resources for their worship teams. As a marketer, I’m always excited to connect to buyers who have pre-approved budgets they are ready to spend.
For our Christian media advertising offer of the week this week, we are offering anything and everything from the WorshipTogether.com media kit at 15% off.
Promotional options include:
- Direct Email
- Web Ads
- Blog Ads
- Video Spots
- eNewsletter slots
Book it now. Use it later in 2012. Get all the details in the WorshipTogether.com Media Kit.
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About FrontGate Media’s Offer of the Week
Contact us now to take advantage of this special offer. As always, this offer expires at 5pm PST on Friday of this week or as noted in the article above.
To sign up for a weekly Offer of the Week email, the please Contact Us and ask. We will send you a reminder each week.
If there is something you would like to see a special on, just let us know and we’ll consider it.
No commentsHearItFirst Announces New Streaming Web Show – The HearItFirst Insider
HearItFirst Announces New Streaming Web Show: The HearItFirst Insider
Nashville, TN – HearItFirst.com announces the launch of their new streaming web show, THE HEARITFIRST INSIDER. The site continues to expand its position as the online destination for all things Christian entertainment – music, movies and books – where fans learn the latest Christian entertainment news and watch, hear or read exclusive content.
Watch the HearItFirst Insider at http://www.HearItFirst.com/Insider. Tune into the HearItFirst Insider to find out what’s coming up each month on HearItFirst.com, see exclusive interviews with artists, find out the latest in the social media world, and watch reviews of upcoming releases. The shows feature the best in Christian music and will be expanding to include authors, films and more in the future. Show segments are hosted by the HearItFirst team including Jamie Young, Ryan Mitchell, and Phil Cobucci. New episodes are available at the beginning of each month.
Since the first show in February, the HearItFirst Insider has featured guests Jimmy Needham, Jaci Velasquez, Adam Cappa, Dave Barnes, Montell Jordan, and the 2012 GMA Dove Award winning New Artist of the Year Jamie Grace along with reviews of Thousand Foot Krutch’s (TFK) independent release “The End Is Where We Begin,” and Britt Nicole’s third release “Gold” among others.
Coming in May, viewers will see outtakes from HearItFirst’s exclusive backstage coverage of the 43rd Annual GMA Dove Awards featuring Tedashi, an exclusive interview with former Petra frontman John Schlitt, a review of Switchfoot’s upcoming remix album “Vice Reverses,” and much more.
The monthly show expands on the entertainment site’s stellar live, streaming events and an ever-growing archive of more than 3,400 exclusive videos featuring interviews with entertainment icons and live music performances. In recent years, fans have been able to watch intimate acoustic live streams (Brandon Heath, Jonny Diaz, Laura Story, Bebo Norman and Hawk Nelson) as well as major events such as Winter Jam, The United Tour with Steven Curtis Chapman and Michael W. Smith; The Make A Difference Tour with Third Day, TobyMac, Michael W. Smith and Max Lucado, in addition to CD release shows from artists including Casting Crowns and Kari Jobe.
HEAR IT ALL AT HEARITFIRST.COM…
Filled with rich content covering the entire Christian entertainment industry, HearItFirst constantly provides fresh, new videos and features from fan favorites such as recording artists TobyMac, Third Day, Casting Crowns, Jeremy Camp, Laura Story, leading authors like Max Lucado and author / screenwriter Donald Miller (“Blue Like Jazz”). HearItFirst also produces a weekly newsletter with more than 170,000 subscribers, who receive at least one free mp3 a week, plus chapter downloads and other exclusive features. With over 3400 videos in their archives, HearItFirst produces more than 100 interviews each year – everyone from Amy Grant, Steven Curtis Chapman, Michael W. Smith, TobyMac, John Schlitt (Petra), Montell Jordan, and Michael Omartian in his studio. HearItFirst is a member of the FrontGate Media, the largest culture-engaged Christian media group.
About FrontGate Media
FrontGate Media (http://FrontGateMedia.com) is the largest internet & event media group and marketing service reaching the culture-engaged faith and family values audience which represents $4.6 billion worth of Christian products purchased by consumers annually according to “USA Today.” The firm has been named the Best Faith-based Website by the Web Marketing Association in the Internet Advertising Competition, and celebrated its 10th anniversary in 2011. The FrontGate Media group creates relationship and reach for organizations and companies to engage their more than 15 million email subscribers, 25 million monthly page views, and 600,000+ attendees at annual events. The media group is #1 in reach to several consumer and leadership demographics in the faith and family values audience including event attendees, entertainment fans, music fans, church musicians and worship leaders, and political conservatives. FrontGate plays a key role in the success of movie studios, non-profit organizations, publishers and authors, record labels and artists and more seeking to engage the Christian audience.
# # #
For more information on HearItFirst or FrontGate Media, please contact:
Lori Lenz – FrontGate Media
714-553-5181
Lori@FrontGateMedia.com
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FrontGate Media’s Offer of the Week – Rapzilla.com
Our Christian media Offer of the Week for this week is Rapzilla.com. I spent a few days working on the media kit for our newest media group member, so that’s your treat for this week, even before we officially announce them!
What excites me about Rapzilla.com is their cross market appeal. Rapzilla is one of the best places to reach a cross-ethnic Christian community of the caucasian, african-american and latino parts of the church body.
The CBA marketplace is largely underserving this community, and yet the church is growing here. If we look only at music as just one example, hip-hop music is the #1 music genre in across the world, while it’s almost absent from CBA stores and sites. The church market infrastructure is missing what God is doing in this area. For me as an entreprenuer and marketer, underserved communities mean growth potenial.
I’m looking forward to helping Rapzilla to expand their coverage and grow the site beyond their already impressive stats. Check these out:
- Core Audience: ages 18-34
- Skews a bit male
- 110,000 uniques /mo
- 850,000 page views/mo
- 21,000 email subscribers
- Web Visitors spend an average of 4.5 min per visit!
- iPhone/Android APPs 28,000 downloads
- YouTube 15,000 subs, 500+ vids and 7 million views!
- Facebook 46,000 Friends
- Twitter 18,000 Followers
For the Offer of the Week, you can book the a la carte items for the following special prices… As always, book it now, use it whenever.
- Direct Email ads – run on Mondays to 21,000 subscribers for $850.00
- Banner Ads - 700,000 max views per month, 728×90 and 300×250 .jpg or gif, 100,000 views for $425.00
- Splash Page - 980×765 pop-up upon site entry, 20,000 views for $250.00
- We have more aggressive packages for Site Takeovers, Featured Author, College, Film/DVD, and Music. Inquire if interested.
With the Move Tour and Rapzilla.com, I’m excited to be involved with what God is doing in this part of the church body, and excited to help you get connected as well.
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About FrontGate Media’s Offer of the Week
Contact us now to take advantage of this special offer. As always, this offer expires at 5pm PST on Friday of this week or as noted in the article above. To sign up for a weekly Offer of the Week email, the please Contact Us and ask. We will send you a reminder each week. If there is something you would like to see a special on, just let us know and we’ll consider it.
Artists – Please Don’t Put Spotify Play Buttons On Your Site
There is a great discussion going on over at Digital Music News about Spotify for individual artists.
For those who don’t know, Spotify is a music streaming service offering streaming of selected music from a range of major and independent record labels, including Sony, EMI, Warner Music Group, and Universal.
Digital subscription services have been heralded as the hopeful business model that will save the music industry. In Rolling Stone’s recent interview with American Idol coach, Interscope Records CEO, and pop-culture maven Jimmy Iovine, he jumped on this digital distribution band wagon as well. (BTW – he’s amazing on Idol!)
The discussion about Spotify is as follows. This is perfect for music sites, music blogs, and publications. The integrations look great and the songs play.
HOWEVER when it comes to artist pages, Spotify Play Buttons are mostly good for Spotify, not for the artist. There is massive debate about Spotify’s artist compensation, or apparent lack of compensation, but here’s the summary:
- Your fan has arrived. You don’t need a streaming digital music service involved if you can sell them your own stuff.
- You can make a lot more money by pitching something other than a digital subscription service.
- Spotify creates the opportunity for people to discover your music. When they are on your site or in your app, they’ve already discovered you!
Read the full article and join in the discussion: click here.
3 commentsBlue Like Jazz Director Steve Taylor Added as Keynote Speaker
Blue Like Jazz Director Steve Taylor Added as Keynote Speaker
Biola Media Conference Workshops Showcase Award-Winning and Creative Experts
Studio City, CA – A stellar lineup of workshops and panel discussions hosted by industry leaders has been announced this week for the 2012 Biola Media Conference. “Blue Like Jazz” director Steve Taylor was added to the speaker lineup, joining other leading entertainment experts for the 17th annual Biola Media Conference on Saturday, May 5 at the renowned CBS Studio Lot.
Taylor’s feature film “Blue Like Jazz” is an adaptation of the “New York Times” bestselling memoir by Donald Miller released by Roadside Attractions in April. Taylor made history as the only music artist to twice win Billboard Music Video Awards for self-directed music videos. His many credits as a director include the Francois Truffaut homage he shot in Paris for Sixpence None The Richer’s “Kiss Me.” Taylor also directed and starred in the award-winning long-form video “Squint: Movies From The Soundtrack,” shot in ten countries around the globe including Vietnam, Nepal, United Arab Emirates and Turkey.
The conference, will address “FINDING YOUR CREATIVE BREAKTHROUGHS” with award winning and creative experts sharing experiences from Disney Imagineering, Sony Imageworks, House M.D., the Doritos SuperBowl Commercial Contest Winner and more.
“To have this caliber of creative, decision-making leaders available to encourage and educate their fellow industry professionals attending the Biola Media Conference is a great honor,” states Jack Hafer, producer of “To End All Wars” and chairman of Biola’s cinema & media arts department. “We are excited to expand the expertise of Hollywood professionals in balancing their craft with their faith, making an impact on the Hollywood community.”
Workshop sessions include:
FINDING YOUR CREATIVE BREAKTHROUGHS: HOW TO GET PAID
Simon Swart and Ray Rodriguez team up to lead this workshop through an interactive exercise to help you learn how to think about the business of show and how to get paid. Take Simon’s “12 Windows of Distribution” and push a project through to see how you would pay back your investors.
FINDING YOUR BREAKTHROUGHS AS A FAITH & FAMILY FILMMAKER
Cindy Bond, Chevonne O’Shaugnessy and Travis Mann have put together a company unlike any in the world. They have found a way to sell Family and Faith-Based content across the globe. Now they are adding funding and development to their studio. You will want to get to know this world-class team.
FINDING YOUR BREAKTHROUGHS IN A WORLD OF NEW CONTENT
Hulu is signing exclusive deals with short-form content producers. YouTube is handing out a hundred thousand dollars to dozens of short-form content creators. Disney is hiring executives to repurpose their library into short-form segments in anticipation for an international blitz of online sales. Those who get there first often create a niche that continues to pay for years. Three experts will help you understand how they tapped into this new world of content.
FINDING YOUR BREAKTHROUGHS BY BEING GREAT IN A ROOM
There is an art to getting your finished project in the right hands and getting the check. One of the key elements you must master is how to interact with the studios, networks, agencies and big production houses where you are supposed to know how to pitch yourself and your work without seeming to pitch at all. Dan Ewald and Rajeev Sigamoney have given pitches all over town and have produced many projects with leaders in the industry who went from strangers to partners. They will show you how to prepare for your inevitable date with destiny.
FINDING YOUR BREAKTHROUGHS USING THE MORAL PREMISE
Stan Williams understands story. He has used his understanding to write one of the best books on the subject. He has also launched a career where he is seen as part of the team that develops Will Smith’s projects. It all revolves around a non-intuitive, but easily mastered concept called the “Moral Premise.”
FINDING YOUR BREAKTHROUGHS AS A VISUAL ARTIST
What elevates cinema from good to great? What is the process a director uses to make award-winning cinema? Moderator and filmmaker Camille Tucker will help our two, top visual artists find the words to help us understand how to find our breakthroughs and create works we can be proud of. Dean Yamada creates film after film receiving the highest honors from the world of short film jurors. Kevin Willson has had his last three Doritos SuperBowl submissions chosen over tens of thousands of worldwide competitors striving for the million dollar first prize in comedy commercial creation.
FINDING YOUR BREAKTHROUGHS BY BRAINSTORMING
McNair Wilson first developed his process as artistic director of a successful, for profit, street theatre company—SAK Theatre—producing 42,000 performances at EPCOT. He refined his creative problem-solving tool during his years as a Disney Imagineer. McNair was on concept and design teams for five new Disney theme parks and other projects. He also led the “first team” that wanted to strap Disney guests into a rusty old elevator and drop them off the thirteenth story of a haunted hotel. “Tower of Terror” is now one of the top three attractions in FOUR Disney parks. McNair will teach you how to enlist his powerful “7 Agreements of Brainstorming” to re-imagine anything — everything. This is the subject of McNair’s new book, “HATCH! Brainstorming Secrets of a Theme Park Designer,” available in May.
FINDING YOUR BREAKTHROUGHS AS A PROFESSIONAL ACTOR
Acting is perhaps the hardest job in the world. Yet every month dozens of new faces find their way onto screens and into the hearts of fans. How do you become a professional Hollywood actor as a person of faith? How do you navigate and stay afloat in a world of rejection and disappointment? Can you find fulfillment in the journey?
FINDING YOUR BREAKTHROUGHS IN REAL LIFE HOLLYWOOD
Three of our sharpest alumni came to us and said, “We were not ready for real life in Hollywood!” Chris Herzberger, Laura Falcinelli and David Jacobson have all had significant career advancements. They’ve developed a workshop so others can be prepared when the reality of working in Hollywood begins. They know how to climb the ladder.
PITCHFEST
Available only through pre-registration, with the Pitchfest Add-On Module, you will sit face-to-face with industry professionals who will help you move your finished project forward. You will learn, network, and perhaps get a follow-up meeting to pursue the conversation that begins in this speed-dating format. The Biola Media Conference is produced and sponsored by Biola University’s acclaimed Cinema and Media Arts Department. The event is also a member of the FrontGate Media group, the #1 culture-engaged media group in Christendom. Sponsorship opportunities are available at http://tinyurl.com/FrontGateBMC. Admission is $150 before April 26 and $180 at the door. Lunch and coffee bar are provided. For more information or to register online, visit www.BiolaMedia.com.
About Biola Media Conference:
In its 17th year, the Biola Media Conference exists to educate, inspire, and network media professionals while providing creative inspiration into the spiritual nature of any career in the media industry. The conference attracts participants who will benefit from direct interaction with acclaimed industry pros who are at the top of their craft. From CEOs to students, attendees secure valuable information, insight, and contacts that strengthen their character and their careers.
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For more information on Biola Media Conference, please contact:
Lori Lenz – FrontGate Media
714-553-5181
Lori@FrontGateMedia.com
For more information on Biola University and Cinema and Media Arts department, please contact:
Jenna Bartlo
Media Relations Coordinator
562-777-4061
Jenna.L.Bartlo@Biola.edu
Biola University, named one of 17 “up and coming” national universities by U.S. News & World Report in 2011, is a private Christian university located in Southern California. For more than 100 years, Biola has remained committed to its mission of biblically centered education, integrating biblical principles with every academic program. With a current record-high enrollment of 6,250 students, the university’s six schools offer 145 academic programs, ranging from the B.A. to the Ph.D. For more information, visit www.biola.edu.
FrontGate Media (http://FrontGateMedia.com) is the largest internet & event media group and marketing service reaching the culture-engaged faith and family values audience which represents $4.6 billion worth of Christian products purchased by consumers annually according to “USA Today.” The firm has been named the Best Faith-based Website by the Web Marketing Association in the Internet Advertising Competition, and celebrated its 10th anniversary in 2011. The FrontGate Media group creates relationship and reach for organizations and companies to engage their more than 15 million email subscribers, 25 million monthly page views, and 600,000+ attendees at annual events. The media group is #1 in reach to several consumer and leadership demographics in the faith and family values audience including event attendees, entertainment fans, music fans, church musicians and worship leaders, and political conservatives. FrontGate plays a key role in the success of movie studios, non-profit organizations, publishers and authors, record labels and artists and more seeking to engage the Christian audience.
No commentsHEARITFIRST TO BROADCAST EXCLUSIVE 43RD ANNUAL GMA DOVE PRE-SHOW TUESDAY, APRIL 24 AT 5:30 PM EASTERN
HEARITFIRST TO BROADCAST EXCLUSIVE 43RD ANNUAL GMA DOVE PRE-SHOW TUESDAY, APRIL 24 AT 5:30 PM EASTERN
HEARITFIRST is the Online Source for All Things Christian Entertainment.
NASHVILLE, TN – Over the years HearItFirst has expanded to become the online destination for all things Christian entertainment - music, movies and books – for fans to learn the latest news and watch exclusive content. Connecting fans with a wide array of content, HearItFirst is proud to announce the broadcast of the 43rd Annual GMA Dove Pre-Show online on Tuesday, April 24 beginning at 5:30 PM Eastern.
Fans can watch the stream at http://live.hearitfirst.com beginning with exclusive red carpet footage followed by the Pre-Show Awards then backstage interviews from Christian music’s biggest night. This is the only location to watch the Pre-Show where a majority of the awards were presented at the historic Fox Theatre in Atlanta.
Since 2007, fans have watched HearItFirst.com for backstage GMA Dove Award coverage. In addition to the Dove coverage, fans tuned to HearItFirst in February to watch the Dove Award Nominations press conference live featuring New Artist of the Year Jamie Grace, Montell Jordan, and co-host Chonda Pierce.This broadcast continues to expand on HearItFirst’s stellar live broadcasting history. In recent years, fans have been able to watch intimate acoustic live streams (Brandon Heath, Jonny Diaz, Laura Story, Bebo Norman and Hawk Nelson) as well as major events such as Winter Jam, The United Tour with Steven Curtis Chapman and Michael W. Smith, The Make A Difference Tour with Third Day, TobyMac, Michael W. Smith and Max Lucado, in addition to CD Release shows from artists including Casting Crowns and Kari Jobe.
HearItFirst is a member of the FrontGate Media, the largest culture-engaged Christian media group. To celebrate HearItFirst’s expanded coverage and the GMA Dove Awards, all new promotions booked this week will be discounted. See the FrontGate Media blog for details.
HEAR IT ALL AT HEARITFIRST.COM…
Filled with rich content covering the entire Christian entertainment industry, HearItFirst constantly provides fresh, new videos and features from fan favorites such as recording artists TobyMac, Third Day, Casting Crowns, Jeremy Camp, Laura Story, leading authors like Max Lucado and author / screenwriter Donald Miller (“Blue Like Jazz”). HearItFirst also produces a weekly newsletter with more than 170,000 subscribers, who receive at least one free mp3 a week, plus chapter downloads and other exclusive features. With over 3400 videos in their archives, HearItFirst does more than 100 interviews each year – everyone from Amy Grant, Steven Curtis Chapman, Michael W. Smith, TobyMac, John Schlitt (Petra), Montell Jordan, and Michael Omartian in his studio.
Connect with HearItFirst:
http://www.hearitfirst.com
http://www.facebook.com/hearitfirst
http://twitter.com/hearitfirst
FrontGate Media (http://FrontGateMedia.com) is the largest internet & event media group and marketing service reaching the culture-engaged faith and family values audience which represents $4.6 billion worth of Christian products purchased by consumers annually according to USA Today. The firm has been named the Best Faith-based Website by the Web Marketing Association in the Internet Advertising Competition, and celebrated its 10th anniversary in 2011. The FrontGate Media group creates relationship and reach for organizations and companies to engage their more than 15 million email subscribers, 25 million monthly page views, and 600,000+ attendees at annual events. The media group is #1 in reach to several consumer and leadership demographics in the faith and family values audience including event attendees, entertainment fans, music fans, church musicians and worship leaders, and political conservatives. FrontGate plays a key role in the success of movie studios, non-profit organizations, publishers and authors, record labels and artists and more seeking to engage the Christian audience.
# # #
For more information:
Lori Lenz-Heiselman – FronGate Media
714-553-5181
FrontGate Media’s Offer of the Week: HearItFirst’s New Media Kit
HearItFirst is the place Christians HEAR about everything entertainment related FIRST: books, films, dvds, music and more. HearItFirst is expanding their coverage of all Christian entertainment.
Reach the primary audience which is 60% women ages 18-50, and the secondary audience of teens from our 265,000 members.
Let’s design a custom package across HearItFirst.com for your brand, book, band, merch, cause… anything you want to reach HIF’s women or teen audiences with, OR utilize the Read It First, Hear It First, Watch It First, and other promotional packages.
In honor of HearItFirst’s expansion into broader Christian entertainment coverage, FrontGate Media’s Offer of the Week is EVERYTHING in the new Media Kit at 20% off for this week only.
Book it now, use it anytime later based on space available at time of confirmation.
To get the HearItFirst media kit, Click Here.
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About FrontGate Media’s Offer of the Week
Contact us now to take advantage of this special offer. As always, this offer expires at 5pm PST on Friday of this week or as noted in the article above. To sign up for a weekly Offer of the Week email, the please Contact Us and ask. We will send you a reminder each week. If there is something you would like to see a special on, just let us know and we’ll consider it.
Sneek Peek at Biola Media Conference Workshops
The Biola Media Conference is coming up on May 5, 2012 at CBS Studios in Hollywood! This is one of my favorite events every year.
The Biola Media Conference attracts more approximately 700 industry attendees – making it the largest national event for people of faith working in the entertainment industry. It is known for its intimate and practical conversations with Hollywood leaders, and professional training and instruction from some of the most influential individuals in Film, Television, PR, Media Marketing, Management and Digital Media. Conference topics cover every aspect of media related careers, technologies, and ministries from the creative, to the financial, to the production process.
I just got the updated Workshops list so here’s a sneak peek:
FINDING YOUR CREATIVE BREAKTHROUGHS: HOW TO GET PAID
Simon Swart and Ray Rodriguez team up to lead each table through an interactive exercise to help you learn how to think about the business of show and how to get paid. Take Simon’s 12 Windows of Distribution and push a project through to see how you would pay back your investors. It’s fun and new and hopefully the first of many we do in the future.
FINDING YOUR BREAKTHROUGHS AS A FAITH & FAMILY FILMMAKER
Cindy Bond, Chevonne O’Shaugnessy and Travis Mann have put together a company unlike any in the world. They have found a way to sell Family and Faith-Based content all over the world. Now they are adding funding and development to their studio and you will want to get to know this world class team. Getting face to face with three Biola family members who want to help you roll your project out to a world of screens should excite the biggest introvert among you.
FINDING YOUR BREAKTHROUGHS IN A WORLD OF NEW CONTENT
Hulu is signing exclusive deals with short form content producers. YouTube is handing out a hundred thousand dollars to dozens of short form content creators. Disney is hiring executives to repurpose their library into short form segments in anticipation for an international blitz of online sales. Every once in a while an entirely new window of distribution opens and those who get there first often create a niche that continues to pay for years. Three experts will help you understand how they tapped into this new world of content. The reason they share their secrets is they want to invest into your life and help you fulfill your call.
FINDING YOUR BREAKTHROUGHS BY BEING GREAT IN A ROOM
There is an art to getting your finished project in the right hands and getting the check. One of the key elements you must master is how to interact with the Studios, Networks, Agencies and big Production Houses where you are supposed to know how to pitch yourself and your work without seeming to pitch at all. Dan and Rajeev have given pitches all over town and have produced many projects with leaders in the industry who went from strangers to partners. They will show you how to prepare for your inevitable date with destiny.
FINDING YOUR BREAKTHROUGHS USING THE MORAL PREMISE
Stan Williams understands Story. He has used his understanding to write one of the best books ever on the subject. He has also launched a career where he is seen as part of the team that develops Will Smith’s projects. It all revolves around a non-intuitive but easily mastered concept called the Moral Premise. This workshop sells out all over the country, so go early and get a front row seat to one of the masters.
PITCHFEST
If you pre-registered for this Add-On Module you will sit face to face and one on one with industry pros who will help you move your finished project forward. You will learn, network, and perhaps get a follow-up meeting to pursue the conversation that begins in this Speed Dating format. If you weren’t able to get a spot this time, keep looking for our follow up events. We want to get every qualified project in front of someone who can help move it toward development.
FINDING YOUR BREAKTHROUGHS AS A VISUAL ARTIST
What elevates cinema From Good To Great? Our humble artists presenting their process will probably wince when they read this workshop intro, but they have learned skills that have set them apart. Dean Yamada creates film after film receiving the highest honors from the world of short film jurors. Kevin T. Wilson has had his last three Doritos SuperBowl submissions chosen over tens of thousands of worldwide competitors striving for the million dollar first prize in comedy commercial creation. What is the process a director uses to make award winning cinema? Moderator and filmmaker Camille Tucker will try to help these visual artists find the words to help us understand how to find our breakthroughs and create works we can be proud of.
FINDING YOUR BREAKTHROUGHS BY BRAINSTORMING
McNair Wilson “HATCH! Brainstorming Secrets of a Theme Park Designer”
Most brainstorming sessions are NOT brainstorming. More likely they are playful arguing with snacks on the table. Some one has an idea and everyone else has three reasons it won’t work: too expensive …we tried that two years ago …or that’s dumb! That is NOT brainstorming. These simple principles can be assist any team in designing, planning, inventing, launching, remodeling, or expanding (or condensing) anything.
Keynote speaker, McNair Wilson first developed his process as Artistic Director of a successful, for profit, street theatre company—SAK Theatre—producing 42,000 performances at EPCOT. He refined his creative problem solving tool during his years as a Disney Imagineer. McNair was on concept & design teams for five new Disney theme parks and scores of other projects. He also lead the “first team” that wanted to strap Disney guests into a rusty old elevator and drop them off the thirteenth story of a haunted hotel. “TOWER of TERROR” is now one of the top three attractions in FOUR Disney parks.
McNair will teach you how to enlist his powerful “7 Agreements of Brainstorming” to re-imagine anything …everything. This is the subject of McNair’s new book: HATCH! Brainstorming Secrets of a Theme Park Designer – Available NEXT month through McNair’s blog: “Tea With McNair.”
FINDING YOUR BREAKTHROUGHS AS A PROFESSIONAL ACTOR
If it was just good looks. If it was just networking. If it was only learning how to spot a great story on the written page. If it was just quality headshots. If it was just learning how to really listen. If it was just dedication. If it was just perseverance. If it was just learning how to audition. If it were just developing a career that allows you to develop your real career. “If it were only…”.
Acting is perhaps the hardest job in the world. Yet every month dozens of new faces find their way onto screens and into the hearts of fans. How do you become a professional Hollywood actor as a person of faith? How do you navigate and stay afloat in a world of rejection and disappointment? Can you find fulfillment in the journey? Actors…find your mark…
FINDING YOUR BREAKTHROUGHS IN REAL LIFE HOLLYWOOD
A couple of months ago three of our sharpest alum came to us and said “We were not ready!”. Generously they had developed a workshop they wanted to produce for our current students so others would be more prepared when the reality of working in Hollywood began. Chris Herzberger, Laura Falcinelli and David Jacobson have all had significant career advancements in just the time it took to schedule the conference event for them. They know how to climb the ladder.
Register for the conference online.
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